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An Evaluation of the Graphic Arts/Public Relations Program of the Capitol Region Library Council.

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Bibliographic Details
Title:	An Evaluation of the Graphic Arts/Public Relations Program of the Capitol Region Library Council.
Authors:	Vrecenak, Robert D., Connecticut State Library, Hartford.
Peer Reviewed:	N
Page Count:	75
Publication Date:	1977
Sponsoring Agency:	Office of Education (DHEW), Washington, DC.
Document Type:	Reports - Research
Descriptors:	Evaluation, Graphic Arts, Librarians, Public Libraries, Public Relations
Geographic Terms:	Connecticut
Abstract:	The Graphic Arts/Public Relations (GA/PR) program of the Capitol Region Library Council (CRLC) of Connecticut proposed to increase the public's awareness of libraries and library services in the Capitol Region, and increase public relations awareness in libraries. It was an outreach type of program that attempted to have positive effects on the public and librarians of the region. The region studied is comprised of 29 towns including the state capital, Hartford. Public libraries that were members of the CRLC, a regional, cooperative, non-governmental organization, were offered the opportunity to participate in the program. Through the dissemination of public-oriented materials, the program attempted to improve the image of the library where it was negative and create or strengthen a positive image. A GA/PR specialist was hired. Throughout the program, the specialist provided materials in multiple, prepared press releases, and distributed a newsletter to librarians. Thirteen of the twenty-two public library members became involved. Participation was based upon a contribution to the materials budget. Eleven of the libraries paid set fees, while the other two were allowed to participate because of their contributions to the Council. From the responses of the CRLC libraries and from the evaluations prepared by the specialist, the program met its initial objectives. Librarians began to realize the importance of quality produced materials. The public received positive statements of the library's worth and the program continued in its efforts to show that the library existed for the good of the public. (Author/AP)
Entry Date:	1978
Accession Number:	ED145827
Database:	ERIC

Description
Abstract:	The Graphic Arts/Public Relations (GA/PR) program of the Capitol Region Library Council (CRLC) of Connecticut proposed to increase the public's awareness of libraries and library services in the Capitol Region, and increase public relations awareness in libraries. It was an outreach type of program that attempted to have positive effects on the public and librarians of the region. The region studied is comprised of 29 towns including the state capital, Hartford. Public libraries that were members of the CRLC, a regional, cooperative, non-governmental organization, were offered the opportunity to participate in the program. Through the dissemination of public-oriented materials, the program attempted to improve the image of the library where it was negative and create or strengthen a positive image. A GA/PR specialist was hired. Throughout the program, the specialist provided materials in multiple, prepared press releases, and distributed a newsletter to librarians. Thirteen of the twenty-two public library members became involved. Participation was based upon a contribution to the materials budget. Eleven of the libraries paid set fees, while the other two were allowed to participate because of their contributions to the Council. From the responses of the CRLC libraries and from the evaluations prepared by the specialist, the program met its initial objectives. Librarians began to realize the importance of quality produced materials. The public received positive statements of the library's worth and the program continued in its efforts to show that the library existed for the good of the public. (Author/AP)