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Community Service Partnerships: African-American Owned Radio's Commitment to Education.

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Title: Community Service Partnerships: African-American Owned Radio's Commitment to Education.
Language: English
Authors: Johnson, Phylis, Birk, Thomas A.
Peer Reviewed: N
Page Count: 30
Publication Date: 1993
Document Type: Reports - Research
Speeches/Meeting Papers
Descriptors: Administrators, Black Community, Black Culture, Black Leadership, Broadcast Industry, Community Education, Community Services, Elementary Secondary Education, Mass Media Role, News Media, Partnerships in Education, Programing (Broadcast), Radio
Abstract: How African American owned ratio stations use their collective resources to deal with educational issues in the communities they serve was studied by examining their community service promotional activities. The type and frequency of activity at these stations during a typical year were studied through a survey of 96 African American broadcast companies, with 123 radio stations, conducted in the first quarter of 1992. The commitment of senior-level management to community service promotional activities now and in the future was examined, along with the station's commitment to community service activity targeting education. Results suggest that community service promotion is an active, important, and highly regarded part of the programing at African American owned radio stations. African American radio has demonstrated its desire to improve the inner city schools for the children of its listeners. The promotional agendas of African American stations have included many hours of working toward solutions to other urban problems, typically focusing on violence prevention, combating the influence of drugs, parent participation in the schools, and promoting citizenship. Change has often been brought about by the commitment of senior level management. Three tables present study findings. Contains 70 references. (SLD)
Entry Date: 1993
Accession Number: ED360422
Database: ERIC
FullText Text:
  Availability: 0
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  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED360422
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Items – Name: Title
  Label: Title
  Group: Ti
  Data: Community Service Partnerships: African-American Owned Radio's Commitment to Education.
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  Data: English
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Johnson%2C+Phylis%22">Johnson, Phylis</searchLink><br /><searchLink fieldCode="AR" term="%22Birk%2C+Thomas+A%2E%22">Birk, Thomas A.</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
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  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 30
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1993
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Reports - Research<br />Speeches/Meeting Papers
– Name: Subject
  Label: Descriptors
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  Data: <searchLink fieldCode="DE" term="%22Administrators%22">Administrators</searchLink><br /><searchLink fieldCode="DE" term="%22Black+Community%22">Black Community</searchLink><br /><searchLink fieldCode="DE" term="%22Black+Culture%22">Black Culture</searchLink><br /><searchLink fieldCode="DE" term="%22Black+Leadership%22">Black Leadership</searchLink><br /><searchLink fieldCode="DE" term="%22Broadcast+Industry%22">Broadcast Industry</searchLink><br /><searchLink fieldCode="DE" term="%22Community+Education%22">Community Education</searchLink><br /><searchLink fieldCode="DE" term="%22Community+Services%22">Community Services</searchLink><br /><searchLink fieldCode="DE" term="%22Elementary+Secondary+Education%22">Elementary Secondary Education</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+Media+Role%22">Mass Media Role</searchLink><br /><searchLink fieldCode="DE" term="%22News+Media%22">News Media</searchLink><br /><searchLink fieldCode="DE" term="%22Partnerships+in+Education%22">Partnerships in Education</searchLink><br /><searchLink fieldCode="DE" term="%22Programing+%28Broadcast%29%22">Programing (Broadcast)</searchLink><br /><searchLink fieldCode="DE" term="%22Radio%22">Radio</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: How African American owned ratio stations use their collective resources to deal with educational issues in the communities they serve was studied by examining their community service promotional activities. The type and frequency of activity at these stations during a typical year were studied through a survey of 96 African American broadcast companies, with 123 radio stations, conducted in the first quarter of 1992. The commitment of senior-level management to community service promotional activities now and in the future was examined, along with the station's commitment to community service activity targeting education. Results suggest that community service promotion is an active, important, and highly regarded part of the programing at African American owned radio stations. African American radio has demonstrated its desire to improve the inner city schools for the children of its listeners. The promotional agendas of African American stations have included many hours of working toward solutions to other urban problems, typically focusing on violence prevention, combating the influence of drugs, parent participation in the schools, and promoting citizenship. Change has often been brought about by the commitment of senior level management. Three tables present study findings. Contains 70 references. (SLD)
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  Data: 1993
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  Label: Accession Number
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  Data: ED360422
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 30
    Subjects:
      – SubjectFull: Administrators
        Type: general
      – SubjectFull: Black Community
        Type: general
      – SubjectFull: Black Culture
        Type: general
      – SubjectFull: Black Leadership
        Type: general
      – SubjectFull: Broadcast Industry
        Type: general
      – SubjectFull: Community Education
        Type: general
      – SubjectFull: Community Services
        Type: general
      – SubjectFull: Elementary Secondary Education
        Type: general
      – SubjectFull: Mass Media Role
        Type: general
      – SubjectFull: News Media
        Type: general
      – SubjectFull: Partnerships in Education
        Type: general
      – SubjectFull: Programing (Broadcast)
        Type: general
      – SubjectFull: Radio
        Type: general
    Titles:
      – TitleFull: Community Service Partnerships: African-American Owned Radio's Commitment to Education.
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          Name:
            NameFull: Johnson, Phylis
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            NameFull: Birk, Thomas A.
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            – D: 01
              M: 04
              Type: published
              Y: 1993
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