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Marketing the Texas Reading Club: A Guide for Youth Services Specialists.

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Bibliographic Details
Title: Marketing the Texas Reading Club: A Guide for Youth Services Specialists.
Language: English
Authors: Ash-Geisler, Viki, Texas State Library, Austin. Dept. of Library Development.
Peer Reviewed: N
Page Count: 49
Publication Date: 1993
Intended Audience: Media Staff; Practitioners
Document Type: Guides - Non-Classroom
Descriptors: Evaluation Methods, Financial Support, Librarians, Marketing, Program Development, Program Implementation, Public Libraries, Reading Programs, State Libraries, Student Attitudes, Summer Programs, Youth Programs
Geographic Terms: Texas
Abstract: This manual is designed to help youth services specialists in libraries in Texas customize their Reading Club efforts for their communities. A successful reading club requires careful thought, extensive planning, and willing and eager participants. Attracting and engaging these participants is of primary importance, as is the reason for the marketing approach outlined in this manual. Marketing is a systematic and customer-focused approach to business and achieving desired change relations with other groups. In beginning a Reading Club one must ask what is to be exchanged--what value are the customers giving and what value are they receiving? The library offers reading materials and activities in exchange for the child's time and effort. Defining service areas and knowing the audience are vital. Target groups can be defined by age, school, interest, or any appropriate criteria. Registration, record keeping, and rewards are key to program implementation. Promotion must take place in house, in person, and in the media. Strategies must be developed to solicit support. Evaluation is an essential part of program planning, and the basis of new marketing research. Appendixes include a reading club report card, an evaluation survey, and a list of reading club themes through 1995. (Contains 10 references.) (SLD)
Entry Date: 1995
Accession Number: ED378966
Database: ERIC
Description
Abstract:This manual is designed to help youth services specialists in libraries in Texas customize their Reading Club efforts for their communities. A successful reading club requires careful thought, extensive planning, and willing and eager participants. Attracting and engaging these participants is of primary importance, as is the reason for the marketing approach outlined in this manual. Marketing is a systematic and customer-focused approach to business and achieving desired change relations with other groups. In beginning a Reading Club one must ask what is to be exchanged--what value are the customers giving and what value are they receiving? The library offers reading materials and activities in exchange for the child's time and effort. Defining service areas and knowing the audience are vital. Target groups can be defined by age, school, interest, or any appropriate criteria. Registration, record keeping, and rewards are key to program implementation. Promotion must take place in house, in person, and in the media. Strategies must be developed to solicit support. Evaluation is an essential part of program planning, and the basis of new marketing research. Appendixes include a reading club report card, an evaluation survey, and a list of reading club themes through 1995. (Contains 10 references.) (SLD)