View in EDS

Marketing the Texas Reading Club: A Guide for Youth Services Specialists.

Saved in:
Bibliographic Details
Title: Marketing the Texas Reading Club: A Guide for Youth Services Specialists.
Language: English
Authors: Ash-Geisler, Viki, Texas State Library, Austin. Dept. of Library Development.
Peer Reviewed: N
Page Count: 49
Publication Date: 1993
Intended Audience: Media Staff; Practitioners
Document Type: Guides - Non-Classroom
Descriptors: Evaluation Methods, Financial Support, Librarians, Marketing, Program Development, Program Implementation, Public Libraries, Reading Programs, State Libraries, Student Attitudes, Summer Programs, Youth Programs
Geographic Terms: Texas
Abstract: This manual is designed to help youth services specialists in libraries in Texas customize their Reading Club efforts for their communities. A successful reading club requires careful thought, extensive planning, and willing and eager participants. Attracting and engaging these participants is of primary importance, as is the reason for the marketing approach outlined in this manual. Marketing is a systematic and customer-focused approach to business and achieving desired change relations with other groups. In beginning a Reading Club one must ask what is to be exchanged--what value are the customers giving and what value are they receiving? The library offers reading materials and activities in exchange for the child's time and effort. Defining service areas and knowing the audience are vital. Target groups can be defined by age, school, interest, or any appropriate criteria. Registration, record keeping, and rewards are key to program implementation. Promotion must take place in house, in person, and in the media. Strategies must be developed to solicit support. Evaluation is an essential part of program planning, and the basis of new marketing research. Appendixes include a reading club report card, an evaluation survey, and a list of reading club themes through 1995. (Contains 10 references.) (SLD)
Entry Date: 1995
Accession Number: ED378966
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED378966
    Name: ERIC Full Text
    Category: fullText
    Text: Full Text from ERIC
Header DbId: eric
DbLabel: ERIC
An: ED378966
AccessLevel: 3
PubType: Electronic Resource
PubTypeId: electronicResource
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Marketing the Texas Reading Club: A Guide for Youth Services Specialists.
– Name: Language
  Label: Language
  Group: Lang
  Data: English
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ash-Geisler%2C+Viki%22">Ash-Geisler, Viki</searchLink><br /><searchLink fieldCode="AR" term="%22Texas+State+Library%2C+Austin%2E+Dept%2E+of+Library+Development%2E%22">Texas State Library, Austin. Dept. of Library Development.</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 49
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1993
– Name: Audience
  Label: Intended Audience
  Group: Audnce
  Data: Media Staff; Practitioners
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Guides - Non-Classroom
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Evaluation+Methods%22">Evaluation Methods</searchLink><br /><searchLink fieldCode="DE" term="%22Financial+Support%22">Financial Support</searchLink><br /><searchLink fieldCode="DE" term="%22Librarians%22">Librarians</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Development%22">Program Development</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Implementation%22">Program Implementation</searchLink><br /><searchLink fieldCode="DE" term="%22Public+Libraries%22">Public Libraries</searchLink><br /><searchLink fieldCode="DE" term="%22Reading+Programs%22">Reading Programs</searchLink><br /><searchLink fieldCode="DE" term="%22State+Libraries%22">State Libraries</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Attitudes%22">Student Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Summer+Programs%22">Summer Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Youth+Programs%22">Youth Programs</searchLink>
– Name: Subject
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Texas%22">Texas</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This manual is designed to help youth services specialists in libraries in Texas customize their Reading Club efforts for their communities. A successful reading club requires careful thought, extensive planning, and willing and eager participants. Attracting and engaging these participants is of primary importance, as is the reason for the marketing approach outlined in this manual. Marketing is a systematic and customer-focused approach to business and achieving desired change relations with other groups. In beginning a Reading Club one must ask what is to be exchanged--what value are the customers giving and what value are they receiving? The library offers reading materials and activities in exchange for the child's time and effort. Defining service areas and knowing the audience are vital. Target groups can be defined by age, school, interest, or any appropriate criteria. Registration, record keeping, and rewards are key to program implementation. Promotion must take place in house, in person, and in the media. Strategies must be developed to solicit support. Evaluation is an essential part of program planning, and the basis of new marketing research. Appendixes include a reading club report card, an evaluation survey, and a list of reading club themes through 1995. (Contains 10 references.) (SLD)
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 1995
– Name: AN
  Label: Accession Number
  Group: ID
  Data: ED378966
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED378966
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 49
    Subjects:
      – SubjectFull: Evaluation Methods
        Type: general
      – SubjectFull: Financial Support
        Type: general
      – SubjectFull: Librarians
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Program Development
        Type: general
      – SubjectFull: Program Implementation
        Type: general
      – SubjectFull: Public Libraries
        Type: general
      – SubjectFull: Reading Programs
        Type: general
      – SubjectFull: State Libraries
        Type: general
      – SubjectFull: Student Attitudes
        Type: general
      – SubjectFull: Summer Programs
        Type: general
      – SubjectFull: Youth Programs
        Type: general
      – SubjectFull: Texas
        Type: general
    Titles:
      – TitleFull: Marketing the Texas Reading Club: A Guide for Youth Services Specialists.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Texas State Library, Austin. Dept. of Library Development.
      – PersonEntity:
          Name:
            NameFull: Ash-Geisler, Viki
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 1993
ResultId 1