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The Effect of Different Menu Styles on the User's Perception and Performance on the WWW.

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Title: The Effect of Different Menu Styles on the User's Perception and Performance on the WWW.
Language: English
Authors: Yu,Byeong-Min, Roh, Seak-Zoon, Han, Sungwook
Availability: For full text: http://www.calumet.purdue.edu/todl/proceedings/2001/2001proceedings.htm.
Peer Reviewed: N
Page Count: 18
Publication Date: 2001
Document Type: Reports - Research
Speeches/Meeting Papers
Descriptors: Computer Interfaces, Information Seeking, Internet, Online Searching, Screen Design (Computers), User Friendly Interface, Users (Information), World Wide Web
Abstract: As the Web becomes more popular, the interest in effective navigation is increasing. Menu design is becoming a critical issue of human computer interface design as the focus of computer applications moves from the computer as a machine to the human as a user. The purpose of this study was to investigate the effect of three different Web menu designs-simple selection menu, global and local navigation aid menu, and pull-down menu-on the users' perception and information seeking performance. Three Cyber-Shopping Mall Web sites were developed for the experiment. These Web sites had the exact same content but each had a different menu design with a constant information structure. The result showed that overall information seeking performance was best in the pull-down menu. Participants performed better in searching with the pull-down menu but were faster in browsing with the global and local navigation aid menu. However, there was no significant difference between users' perception and the three menu designs. (Contains 31 references.) (Author/AEF)
Entry Date: 2002
Accession Number: ED455831
Database: ERIC
FullText Text:
  Availability: 0
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  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED455831
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IllustrationInfo
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  Label: Title
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  Data: The Effect of Different Menu Styles on the User's Perception and Performance on the WWW.
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  Data: <searchLink fieldCode="AR" term="%22Yu%2CByeong-Min%22">Yu,Byeong-Min</searchLink><br /><searchLink fieldCode="AR" term="%22Roh%2C+Seak-Zoon%22">Roh, Seak-Zoon</searchLink><br /><searchLink fieldCode="AR" term="%22Han%2C+Sungwook%22">Han, Sungwook</searchLink>
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  Data: For full text: http://www.calumet.purdue.edu/todl/proceedings/2001/2001proceedings.htm.
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  Data: 18
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  Label: Publication Date
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  Data: 2001
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  Data: Reports - Research<br />Speeches/Meeting Papers
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  Label: Descriptors
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  Data: <searchLink fieldCode="DE" term="%22Computer+Interfaces%22">Computer Interfaces</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Seeking%22">Information Seeking</searchLink><br /><searchLink fieldCode="DE" term="%22Internet%22">Internet</searchLink><br /><searchLink fieldCode="DE" term="%22Online+Searching%22">Online Searching</searchLink><br /><searchLink fieldCode="DE" term="%22Screen+Design+%28Computers%29%22">Screen Design (Computers)</searchLink><br /><searchLink fieldCode="DE" term="%22User+Friendly+Interface%22">User Friendly Interface</searchLink><br /><searchLink fieldCode="DE" term="%22Users+%28Information%29%22">Users (Information)</searchLink><br /><searchLink fieldCode="DE" term="%22World+Wide+Web%22">World Wide Web</searchLink>
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  Label: Abstract
  Group: Ab
  Data: As the Web becomes more popular, the interest in effective navigation is increasing. Menu design is becoming a critical issue of human computer interface design as the focus of computer applications moves from the computer as a machine to the human as a user. The purpose of this study was to investigate the effect of three different Web menu designs-simple selection menu, global and local navigation aid menu, and pull-down menu-on the users' perception and information seeking performance. Three Cyber-Shopping Mall Web sites were developed for the experiment. These Web sites had the exact same content but each had a different menu design with a constant information structure. The result showed that overall information seeking performance was best in the pull-down menu. Participants performed better in searching with the pull-down menu but were faster in browsing with the global and local navigation aid menu. However, there was no significant difference between users' perception and the three menu designs. (Contains 31 references.) (Author/AEF)
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  Data: 2002
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  Data: ED455831
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 18
    Subjects:
      – SubjectFull: Computer Interfaces
        Type: general
      – SubjectFull: Information Seeking
        Type: general
      – SubjectFull: Internet
        Type: general
      – SubjectFull: Online Searching
        Type: general
      – SubjectFull: Screen Design (Computers)
        Type: general
      – SubjectFull: User Friendly Interface
        Type: general
      – SubjectFull: Users (Information)
        Type: general
      – SubjectFull: World Wide Web
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      – TitleFull: The Effect of Different Menu Styles on the User's Perception and Performance on the WWW.
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            NameFull: Han, Sungwook
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              M: 01
              Type: published
              Y: 2001
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