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Nudging at Scale: Experimental Evidence from FAFSA Completion Campaigns. EdWorkingPaper No. 19-117

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Title: Nudging at Scale: Experimental Evidence from FAFSA Completion Campaigns. EdWorkingPaper No. 19-117
Language: English
Authors: Kelli A. Bird, Benjamin L. Castleman, Jeffrey T. Denning, Joshua Goodman, Cait Lamberton, Kelly Ochs Rosinger, Annenberg Institute for School Reform at Brown University
Source: Annenberg Institute for School Reform at Brown University. 2019.
Availability: Annenberg Institute for School Reform at Brown University. Brown University Box 1985, Providence, RI 02912. Tel: 401-863-7990; Fax: 401-863-1290; e-mail: annenberg@brown.edu; Web site: https://annenberg.brown.edu/
Peer Reviewed: N
Page Count: 59
Publication Date: 2019
Sponsoring Agency: Michael & Susan Dell Foundation
Laura and John Arnold Foundation
Heckscher Foundation for Children
Kresge Foundation
Document Type: Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Financial Aid Applicants, Student Financial Aid, Prompting, College Applicants, Community Programs, Federal Aid, State Federal Aid, Federal Programs, Student Attitudes, Student Behavior, College Enrollment, Program Effectiveness, Guidance Objectives, Guidance Programs
Abstract: Do nudge interventions that have generated positive impacts at a local level maintain efficacy when scaled state or nationwide? What specific mechanisms explain the positive impacts of promising smaller-scale nudges? We investigate, through two randomized controlled trials, the impact of a national and state-level campaign to encourage students to apply for financial aid for college. The campaigns collectively reached over 800,000 students, with multiple treatment arms to investigate different potential mechanisms. We find no impacts on financial aid receipt or college enrollment overall or for any student subgroups. We find no evidence that different approaches to message framing, delivery, or timing, or access to one-on-one advising affected campaign efficacy. We discuss why nudge strategies that work locally may be hard to scale effectively.
Abstractor: As Provided
Entry Date: 2025
Accession Number: ED671001
Database: ERIC
FullText Text:
  Availability: 0
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  Data: Nudging at Scale: Experimental Evidence from FAFSA Completion Campaigns. EdWorkingPaper No. 19-117
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  Data: <searchLink fieldCode="AR" term="%22Kelli+A%2E+Bird%22">Kelli A. Bird</searchLink><br /><searchLink fieldCode="AR" term="%22Benjamin+L%2E+Castleman%22">Benjamin L. Castleman</searchLink><br /><searchLink fieldCode="AR" term="%22Jeffrey+T%2E+Denning%22">Jeffrey T. Denning</searchLink><br /><searchLink fieldCode="AR" term="%22Joshua+Goodman%22">Joshua Goodman</searchLink><br /><searchLink fieldCode="AR" term="%22Cait+Lamberton%22">Cait Lamberton</searchLink><br /><searchLink fieldCode="AR" term="%22Kelly+Ochs+Rosinger%22">Kelly Ochs Rosinger</searchLink><br /><searchLink fieldCode="AR" term="%22Annenberg+Institute+for+School+Reform+at+Brown+University%22">Annenberg Institute for School Reform at Brown University</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Annenberg+Institute+for+School+Reform+at+Brown+University%22"><i>Annenberg Institute for School Reform at Brown University</i></searchLink>. 2019.
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  Data: Annenberg Institute for School Reform at Brown University. Brown University Box 1985, Providence, RI 02912. Tel: 401-863-7990; Fax: 401-863-1290; e-mail: annenberg@brown.edu; Web site: https://annenberg.brown.edu/
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  Data: Michael & Susan Dell Foundation<br />Laura and John Arnold Foundation<br />Heckscher Foundation for Children<br />Kresge Foundation
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– Name: Subject
  Label: Descriptors
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  Data: <searchLink fieldCode="DE" term="%22Financial+Aid+Applicants%22">Financial Aid Applicants</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Financial+Aid%22">Student Financial Aid</searchLink><br /><searchLink fieldCode="DE" term="%22Prompting%22">Prompting</searchLink><br /><searchLink fieldCode="DE" term="%22College+Applicants%22">College Applicants</searchLink><br /><searchLink fieldCode="DE" term="%22Community+Programs%22">Community Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Federal+Aid%22">Federal Aid</searchLink><br /><searchLink fieldCode="DE" term="%22State+Federal+Aid%22">State Federal Aid</searchLink><br /><searchLink fieldCode="DE" term="%22Federal+Programs%22">Federal Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Attitudes%22">Student Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Behavior%22">Student Behavior</searchLink><br /><searchLink fieldCode="DE" term="%22College+Enrollment%22">College Enrollment</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Effectiveness%22">Program Effectiveness</searchLink><br /><searchLink fieldCode="DE" term="%22Guidance+Objectives%22">Guidance Objectives</searchLink><br /><searchLink fieldCode="DE" term="%22Guidance+Programs%22">Guidance Programs</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Do nudge interventions that have generated positive impacts at a local level maintain efficacy when scaled state or nationwide? What specific mechanisms explain the positive impacts of promising smaller-scale nudges? We investigate, through two randomized controlled trials, the impact of a national and state-level campaign to encourage students to apply for financial aid for college. The campaigns collectively reached over 800,000 students, with multiple treatment arms to investigate different potential mechanisms. We find no impacts on financial aid receipt or college enrollment overall or for any student subgroups. We find no evidence that different approaches to message framing, delivery, or timing, or access to one-on-one advising affected campaign efficacy. We discuss why nudge strategies that work locally may be hard to scale effectively.
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  Data: 2025
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  Group: ID
  Data: ED671001
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED671001
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      – Text: English
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      Pagination:
        PageCount: 59
    Subjects:
      – SubjectFull: Financial Aid Applicants
        Type: general
      – SubjectFull: Student Financial Aid
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      – SubjectFull: Prompting
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      – SubjectFull: College Applicants
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      – SubjectFull: Community Programs
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      – SubjectFull: Federal Aid
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      – SubjectFull: State Federal Aid
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      – SubjectFull: Federal Programs
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      – SubjectFull: Student Attitudes
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      – SubjectFull: Student Behavior
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      – SubjectFull: College Enrollment
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      – SubjectFull: Program Effectiveness
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      – SubjectFull: Guidance Objectives
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      – TitleFull: Nudging at Scale: Experimental Evidence from FAFSA Completion Campaigns. EdWorkingPaper No. 19-117
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