Profiles of the Pipeline: Global Graduate Management Education Segmentation Study. Market Intelligence
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| Title: | Profiles of the Pipeline: Global Graduate Management Education Segmentation Study. Market Intelligence |
|---|---|
| Language: | English |
| Authors: | Andrew Walker, Contributor, Tina Ganguly, Contributor, Sabrina White, Contributor, Kun Yuan, Contributor, Graduate Management Admission Council (GMAC), Hanover Research (HR) |
| Source: | Graduate Management Admission Council. 2024. |
| Availability: | Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com |
| Peer Reviewed: | N |
| Page Count: | 21 |
| Publication Date: | 2024 |
| Document Type: | Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Business Education, Student Motivation, Occupational Aspiration, Student Attitudes, Barriers, Academic Aspiration, Graduate Study, Student Characteristics, Foreign Countries, Student Interests, Young Adults |
| Geographic Terms: | Indonesia, Nigeria, Italy, South Africa, Philippines, Peru, India, Egypt, United States, South Korea, United Kingdom, China, Australia, Turkey, Brazil, France, Vietnam, Poland, Canada |
| Abstract: | As business schools seek to differentiate their programs and candidates contend with competing opportunities, greater personalization and more authentic connection can help both groups break through the noise. With a greater understanding of the motivations, attitudes, and aspirations of different candidates, graduate management education (GME) programs will be better informed about who exactly is in the candidate pipeline. This study identified the variation in prospective students' core qualities and considerations by conducting a survey of 10,000 prospective GME students aged 17-35 who were open to business education in any form. The survey drew on insights gained from an initial round of qualitative research conducted across seven countries to shape the development of the questionnaire. A cluster analysis was then conducted to group observations into classes that are similar within the set, and dissimilar from observations outside the set. Ultimately, the analysis revealed eight well-defined, mutually exclusive segments of candidates with some degree of interest in GME. |
| Abstractor: | ERIC |
| Entry Date: | 2025 |
| Accession Number: | ED675201 |
| Database: | ERIC |
| Abstract: | As business schools seek to differentiate their programs and candidates contend with competing opportunities, greater personalization and more authentic connection can help both groups break through the noise. With a greater understanding of the motivations, attitudes, and aspirations of different candidates, graduate management education (GME) programs will be better informed about who exactly is in the candidate pipeline. This study identified the variation in prospective students' core qualities and considerations by conducting a survey of 10,000 prospective GME students aged 17-35 who were open to business education in any form. The survey drew on insights gained from an initial round of qualitative research conducted across seven countries to shape the development of the questionnaire. A cluster analysis was then conducted to group observations into classes that are similar within the set, and dissimilar from observations outside the set. Ultimately, the analysis revealed eight well-defined, mutually exclusive segments of candidates with some degree of interest in GME. |
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