Turning Data into Opportunity: A Case Study of WSAC's Spring 2025 Financial Aid Campaign
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| Title: | Turning Data into Opportunity: A Case Study of WSAC's Spring 2025 Financial Aid Campaign |
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| Language: | English |
| Authors: | Natalie Alvarado, K. C. Deane, Washington Student Achievement Council (WSAC) |
| Source: | Washington Student Achievement Council. 2025. |
| Availability: | Washington Student Achievement Council. P.O. Box 43430, Olympia, WA 98504. Tel: 360-753-7800; E-mail: info@wsac.wa.gov; Web site: http://www.wsac.wa.gov |
| Peer Reviewed: | N |
| Page Count: | 39 |
| Publication Date: | 2025 |
| Document Type: | Reports - Research |
| Education Level: | High Schools Secondary Education Higher Education Postsecondary Education |
| Descriptors: | Financial Aid Applicants, Student Financial Aid, Outreach Programs, State Programs, High School Seniors, College Applicants, College Enrollment, Community Programs, Guidance Programs, Guidance Objectives, Computer Mediated Communication, Parents, Partnerships in Education, Federal Programs, State Aid, Program Effectiveness, Student Behavior, Communication Strategies, Educational Strategies, Low Income Students, Minority Group Students |
| Geographic Terms: | Washington |
| Abstract: | In Spring 2025, the Washington Student Achievement Council (WSAC) launched one of its most concentrated financial aid outreach campaigns yet. The goal: Raise Washington's historically low Free Application for Federal Student Aid (FAFSA) completion rates so more students could access the aid they deserve. With only three months left in the school year, WSAC mobilized a complex, equity-centered strategy grounded in urgency, partnerships, and data-driven outreach. This report describes the campaign's strategies, tracks progress against the campaign's goals, and shares other data on statewide FAFSA filing trends during the spring campaign. In just three months, WSAC's coordinated spring 2025 campaign produced measurable statewide gains, demonstrating the power of data-driven outreach and local partnership. The concentrated effort mobilized schools, families, and community partners to act quickly and effectively, leading to tangible improvements in FAFSA completion rates and closing gaps across student groups. |
| Abstractor: | ERIC |
| Entry Date: | 2026 |
| Accession Number: | ED677519 |
| Database: | ERIC |
| Abstract: | In Spring 2025, the Washington Student Achievement Council (WSAC) launched one of its most concentrated financial aid outreach campaigns yet. The goal: Raise Washington's historically low Free Application for Federal Student Aid (FAFSA) completion rates so more students could access the aid they deserve. With only three months left in the school year, WSAC mobilized a complex, equity-centered strategy grounded in urgency, partnerships, and data-driven outreach. This report describes the campaign's strategies, tracks progress against the campaign's goals, and shares other data on statewide FAFSA filing trends during the spring campaign. In just three months, WSAC's coordinated spring 2025 campaign produced measurable statewide gains, demonstrating the power of data-driven outreach and local partnership. The concentrated effort mobilized schools, families, and community partners to act quickly and effectively, leading to tangible improvements in FAFSA completion rates and closing gaps across student groups. |
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