¡Bienvenidos á ECU! Increasing Hispanic Enrollments at a Regional, Rural-Serving Public Institution

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Bibliographic Details
Title: ¡Bienvenidos á ECU! Increasing Hispanic Enrollments at a Regional, Rural-Serving Public Institution
Language: English
Authors: Rich Klindworth, Crystal Renee Chambers
Source: AERA Online Paper Repository. 2025.
Availability: AERA Online Paper Repository. Available from: American Educational Research Association. 1430 K Street NW Suite 1200, Washington, DC 20005. Tel: 202-238-3200; Fax: 202-238-3250; e-mail: subscriptions@aera.net; Web site: http://www.aera.net
Peer Reviewed: Y
Page Count: 10
Publication Date: 2025
Document Type: Speeches/Meeting Papers
Reports - Research
Education Level: Higher Education
Postsecondary Education
High Schools
Secondary Education
Descriptors: Rural Colleges, Public Colleges, Hispanic American Students, College Enrollment, Enrollment Trends, Enrollment Rate, Student Recruitment, Student Attitudes, College Choice, College Bound Students, College Preparation, Economic Factors, Reputation, Program Descriptions, Program Effectiveness, Parent Influence
Geographic Terms: North Carolina
DOI: 10.3102/2196181
Abstract: In the immediate post-pandemic era, public regional higher educational institutions are experiencing precipitous enrollment declines even as higher education as an industry faces the challenges of demographic shifts. This study utilizes Acevedo-Gil's college-conocimiento college choice theoretical framework to shape an intervention to recruit a growing demography within rural eastern North Carolina, Hispanic students. An intervention providing prospective students and parents with college was followed by a marked increase in the yield of Hispanic students over the one-year period. Policy challenges notwithstanding, goodwill and continued engagement in the community contributes to positive change.
Abstractor: As Provided
Entry Date: 2026
Accession Number: ED678370
Database: ERIC
Description
Abstract:In the immediate post-pandemic era, public regional higher educational institutions are experiencing precipitous enrollment declines even as higher education as an industry faces the challenges of demographic shifts. This study utilizes Acevedo-Gil's college-conocimiento college choice theoretical framework to shape an intervention to recruit a growing demography within rural eastern North Carolina, Hispanic students. An intervention providing prospective students and parents with college was followed by a marked increase in the yield of Hispanic students over the one-year period. Policy challenges notwithstanding, goodwill and continued engagement in the community contributes to positive change.
DOI:10.3102/2196181