Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English
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| Title: | Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English |
|---|---|
| Language: | English |
| Authors: | Singh, Sukhdev, Bedi, Navkiran Kaur |
| Source: | Indian Journal of Applied Linguistics. Jul-Dec 2013 39(2):105-130. |
| Availability: | Bahri Publications. 1749A/5 1st Floor, Govindpuri Exension, Kalkaji, New Delhi, 110019 India. Tel: +91-011-65810766; e-mail: bahrius@vsnl.com; Web site: http://www.bahripublications.in/appliedlinguitic/appliedlinguistics.htm |
| Peer Reviewed: | Y |
| Page Count: | 26 |
| Publication Date: | 2013 |
| Document Type: | Journal Articles Reports - Research |
| Descriptors: | Foreign Countries, English (Second Language), Second Language Learning, Language Variation, Advertising, Role, Grammar, Structural Analysis (Linguistics), Discourse Analysis, Printed Materials, Periodicals, Text Structure, Interpersonal Attraction |
| Geographic Terms: | India |
| ISSN: | 0379-0037 |
| Abstract: | Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It further investigates the role that these linguistic features, particularly the "theme," perform in the fulfillment of the genre purpose. This paper studies how various linguistic features collaborate for advertisements to fulfill their persuasive and informative functions by assigning each stage different roles and different grammatical structures. |
| Abstractor: | As Provided |
| Number of References: | 72 |
| Entry Date: | 2014 |
| Access URL: | https://www.bahripublications.in/ |
| Accession Number: | EJ1039582 |
| Database: | ERIC |
| Abstract: | Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It further investigates the role that these linguistic features, particularly the "theme," perform in the fulfillment of the genre purpose. This paper studies how various linguistic features collaborate for advertisements to fulfill their persuasive and informative functions by assigning each stage different roles and different grammatical structures. |
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| ISSN: | 0379-0037 |
