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Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English

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Title: Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English
Language: English
Authors: Singh, Sukhdev, Bedi, Navkiran Kaur
Source: Indian Journal of Applied Linguistics. Jul-Dec 2013 39(2):105-130.
Availability: Bahri Publications. 1749A/5 1st Floor, Govindpuri Exension, Kalkaji, New Delhi, 110019 India. Tel: +91-011-65810766; e-mail: bahrius@vsnl.com; Web site: http://www.bahripublications.in/appliedlinguitic/appliedlinguistics.htm
Peer Reviewed: Y
Page Count: 26
Publication Date: 2013
Document Type: Journal Articles
Reports - Research
Descriptors: Foreign Countries, English (Second Language), Second Language Learning, Language Variation, Advertising, Role, Grammar, Structural Analysis (Linguistics), Discourse Analysis, Printed Materials, Periodicals, Text Structure, Interpersonal Attraction
Geographic Terms: India
ISSN: 0379-0037
Abstract: Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It further investigates the role that these linguistic features, particularly the "theme," perform in the fulfillment of the genre purpose. This paper studies how various linguistic features collaborate for advertisements to fulfill their persuasive and informative functions by assigning each stage different roles and different grammatical structures.
Abstractor: As Provided
Number of References: 72
Entry Date: 2014
Access URL: https://www.bahripublications.in/
Accession Number: EJ1039582
Database: ERIC
FullText Text:
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  Data: Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English
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  Data: <searchLink fieldCode="AR" term="%22Singh%2C+Sukhdev%22">Singh, Sukhdev</searchLink><br /><searchLink fieldCode="AR" term="%22Bedi%2C+Navkiran+Kaur%22">Bedi, Navkiran Kaur</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Indian+Journal+of+Applied+Linguistics%22"><i>Indian Journal of Applied Linguistics</i></searchLink>. Jul-Dec 2013 39(2):105-130.
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  Data: Bahri Publications. 1749A/5 1st Floor, Govindpuri Exension, Kalkaji, New Delhi, 110019 India. Tel: +91-011-65810766; e-mail: bahrius@vsnl.com; Web site: http://www.bahripublications.in/appliedlinguitic/appliedlinguistics.htm
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  Data: 26
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22English+%28Second+Language%29%22">English (Second Language)</searchLink><br /><searchLink fieldCode="DE" term="%22Second+Language+Learning%22">Second Language Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Language+Variation%22">Language Variation</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Role%22">Role</searchLink><br /><searchLink fieldCode="DE" term="%22Grammar%22">Grammar</searchLink><br /><searchLink fieldCode="DE" term="%22Structural+Analysis+%28Linguistics%29%22">Structural Analysis (Linguistics)</searchLink><br /><searchLink fieldCode="DE" term="%22Discourse+Analysis%22">Discourse Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Printed+Materials%22">Printed Materials</searchLink><br /><searchLink fieldCode="DE" term="%22Periodicals%22">Periodicals</searchLink><br /><searchLink fieldCode="DE" term="%22Text+Structure%22">Text Structure</searchLink><br /><searchLink fieldCode="DE" term="%22Interpersonal+Attraction%22">Interpersonal Attraction</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22India%22">India</searchLink>
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  Data: Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It further investigates the role that these linguistic features, particularly the "theme," perform in the fulfillment of the genre purpose. This paper studies how various linguistic features collaborate for advertisements to fulfill their persuasive and informative functions by assigning each stage different roles and different grammatical structures.
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      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 26
        StartPage: 105
    Subjects:
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: English (Second Language)
        Type: general
      – SubjectFull: Second Language Learning
        Type: general
      – SubjectFull: Language Variation
        Type: general
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: Role
        Type: general
      – SubjectFull: Grammar
        Type: general
      – SubjectFull: Structural Analysis (Linguistics)
        Type: general
      – SubjectFull: Discourse Analysis
        Type: general
      – SubjectFull: Printed Materials
        Type: general
      – SubjectFull: Periodicals
        Type: general
      – SubjectFull: Text Structure
        Type: general
      – SubjectFull: Interpersonal Attraction
        Type: general
      – SubjectFull: India
        Type: general
    Titles:
      – TitleFull: Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English
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            NameFull: Singh, Sukhdev
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            NameFull: Bedi, Navkiran Kaur
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              Y: 2013
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              Value: 39
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            – TitleFull: Indian Journal of Applied Linguistics
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