Consumer Attitude Towards Service Failure and Recovery in Higher Education

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Bibliographic Details
Title: Consumer Attitude Towards Service Failure and Recovery in Higher Education
Language: English
Authors: Chahal, Hardeep, Devi, Pinkey
Source: Quality Assurance in Education: An International Perspective. 2015 23(1):67-85.
Availability: Emerald Group Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emeraldinsight.com
Peer Reviewed: Y
Page Count: 19
Publication Date: 2015
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Consumer Economics, Attitudes, Failure, Delivery Systems, Higher Education, Undergraduate Students, Foreign Countries, Factor Analysis, Hypothesis Testing, Teaching Methods, Educational Assessment, Libraries, Administration, Educational Facilities, Laboratories
Geographic Terms: India
DOI: 10.1108/QAE-07-2013-0029
ISSN: 0968-4883
Abstract: Purpose: This paper aims to explore consumer attitude towards service failure and recovery in the higher education in general and with respect to teaching, examination, library, computer lab, administration and infrastructure in particular. Design/Methodology/Approach: The data are collected from 120 students of three undergraduate colleges of University of Jammu using purposive sampling. Findings: The findings reveal that all recovery efforts pertaining to teaching, examination, library, computer lab, administration and infrastructure are significant in overcoming the respective service failures. Research Limitations/Implications: The present study is limited to address service failure and service recovery relationship with respect to teaching, examination, library, computer lab, administration and infrastructure and limited to three undergraduate colleges operating in Jammu city only. The sample of the study is small which needs to be considered before generalizing the results. Originality/Value: This study makes a maiden attempt to identify service failure issues with respect to teaching, examination, library, computer lab, administration and infrastructure using quantitative methodology in higher education and role of service recovery strategies in monitoring and reducing service failure.
Abstractor: As Provided
Number of References: 44
Entry Date: 2015
Accession Number: EJ1054088
Database: ERIC
FullText Text:
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  Data: Consumer Attitude Towards Service Failure and Recovery in Higher Education
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  Data: <searchLink fieldCode="AR" term="%22Chahal%2C+Hardeep%22">Chahal, Hardeep</searchLink><br /><searchLink fieldCode="AR" term="%22Devi%2C+Pinkey%22">Devi, Pinkey</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Quality+Assurance+in+Education%3A+An+International+Perspective%22"><i>Quality Assurance in Education: An International Perspective</i></searchLink>. 2015 23(1):67-85.
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  Data: Emerald Group Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emeraldinsight.com
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  Data: Y
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  Data: 19
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  Data: Journal Articles<br />Reports - Research
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Consumer+Economics%22">Consumer Economics</searchLink><br /><searchLink fieldCode="DE" term="%22Attitudes%22">Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Failure%22">Failure</searchLink><br /><searchLink fieldCode="DE" term="%22Delivery+Systems%22">Delivery Systems</searchLink><br /><searchLink fieldCode="DE" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="DE" term="%22Undergraduate+Students%22">Undergraduate Students</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Factor+Analysis%22">Factor Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Hypothesis+Testing%22">Hypothesis Testing</searchLink><br /><searchLink fieldCode="DE" term="%22Teaching+Methods%22">Teaching Methods</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Assessment%22">Educational Assessment</searchLink><br /><searchLink fieldCode="DE" term="%22Libraries%22">Libraries</searchLink><br /><searchLink fieldCode="DE" term="%22Administration%22">Administration</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Facilities%22">Educational Facilities</searchLink><br /><searchLink fieldCode="DE" term="%22Laboratories%22">Laboratories</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22India%22">India</searchLink>
– Name: DOI
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  Data: 10.1108/QAE-07-2013-0029
– Name: ISSN
  Label: ISSN
  Group: ISSN
  Data: 0968-4883
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Purpose: This paper aims to explore consumer attitude towards service failure and recovery in the higher education in general and with respect to teaching, examination, library, computer lab, administration and infrastructure in particular. Design/Methodology/Approach: The data are collected from 120 students of three undergraduate colleges of University of Jammu using purposive sampling. Findings: The findings reveal that all recovery efforts pertaining to teaching, examination, library, computer lab, administration and infrastructure are significant in overcoming the respective service failures. Research Limitations/Implications: The present study is limited to address service failure and service recovery relationship with respect to teaching, examination, library, computer lab, administration and infrastructure and limited to three undergraduate colleges operating in Jammu city only. The sample of the study is small which needs to be considered before generalizing the results. Originality/Value: This study makes a maiden attempt to identify service failure issues with respect to teaching, examination, library, computer lab, administration and infrastructure using quantitative methodology in higher education and role of service recovery strategies in monitoring and reducing service failure.
– Name: AbstractInfo
  Label: Abstractor
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  Data: As Provided
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  Data: 2015
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        Value: 10.1108/QAE-07-2013-0029
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      – Text: English
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    Subjects:
      – SubjectFull: Consumer Economics
        Type: general
      – SubjectFull: Attitudes
        Type: general
      – SubjectFull: Failure
        Type: general
      – SubjectFull: Delivery Systems
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      – SubjectFull: Higher Education
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      – SubjectFull: Factor Analysis
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      – SubjectFull: Hypothesis Testing
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      – SubjectFull: Teaching Methods
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      – SubjectFull: Educational Assessment
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      – SubjectFull: Libraries
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      – SubjectFull: Administration
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      – SubjectFull: Educational Facilities
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      – SubjectFull: Laboratories
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      – SubjectFull: India
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      – TitleFull: Consumer Attitude Towards Service Failure and Recovery in Higher Education
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