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Comparing Postsecondary Marketing Student Performance on Computer-Based and Handwritten Essay Tests

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Bibliographic Details
Title: Comparing Postsecondary Marketing Student Performance on Computer-Based and Handwritten Essay Tests
Language: English
Authors: Truell, Allen D., Alexander, Melody W., Davis, Rodney E.
Source: Journal of Career and Technical Education. Spr 2004 20(2):69-77.
Availability: Omicron Tau Theta. 228 McAdams Hall, Clemson, SC 29689. Tel: 864-656-3300; Fax: 864-656;5675; Web site: http://www.ottonline.org/jcte.html
Peer Reviewed: Y
Page Count: 9
Publication Date: 2004
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: College Students, Essays, Tests, Computer Assisted Testing, Handwriting, Time, Gender Differences, Grades (Scholastic), Evaluation Methods, Marketing, Business Administration Education, Quasiexperimental Design, Statistical Analysis, Multivariate Analysis
ISSN: 1531-4952
Abstract: The purpose of this study was to determine if there were differences in postsecondary marketing student performance on essay tests based on test format (i.e., computer-based or handwritten). Specifically, the variables of performance, test completion time, and gender were explored for differences based on essay test format. Results of the study indicate that there was no significant difference in postsecondary marketing student scores based on test format. There was, however, a significant difference in test completion time based on essay format. Postsecondary marketing students completed the computer-based essay test significantly faster than they did the handwritten essay test. Implications for postsecondary marketing educator are also discussed.
Abstractor: As Provided
Number of References: 14
Entry Date: 2015
Accession Number: EJ1069499
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
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  Data: Comparing Postsecondary Marketing Student Performance on Computer-Based and Handwritten Essay Tests
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  Data: <searchLink fieldCode="AR" term="%22Truell%2C+Allen+D%2E%22">Truell, Allen D.</searchLink><br /><searchLink fieldCode="AR" term="%22Alexander%2C+Melody+W%2E%22">Alexander, Melody W.</searchLink><br /><searchLink fieldCode="AR" term="%22Davis%2C+Rodney+E%2E%22">Davis, Rodney E.</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Journal+of+Career+and+Technical+Education%22"><i>Journal of Career and Technical Education</i></searchLink>. Spr 2004 20(2):69-77.
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  Data: Omicron Tau Theta. 228 McAdams Hall, Clemson, SC 29689. Tel: 864-656-3300; Fax: 864-656;5675; Web site: http://www.ottonline.org/jcte.html
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  Data: Y
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  Data: 9
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  Data: 2004
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22College+Students%22">College Students</searchLink><br /><searchLink fieldCode="DE" term="%22Essays%22">Essays</searchLink><br /><searchLink fieldCode="DE" term="%22Tests%22">Tests</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Assisted+Testing%22">Computer Assisted Testing</searchLink><br /><searchLink fieldCode="DE" term="%22Handwriting%22">Handwriting</searchLink><br /><searchLink fieldCode="DE" term="%22Time%22">Time</searchLink><br /><searchLink fieldCode="DE" term="%22Gender+Differences%22">Gender Differences</searchLink><br /><searchLink fieldCode="DE" term="%22Grades+%28Scholastic%29%22">Grades (Scholastic)</searchLink><br /><searchLink fieldCode="DE" term="%22Evaluation+Methods%22">Evaluation Methods</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Business+Administration+Education%22">Business Administration Education</searchLink><br /><searchLink fieldCode="DE" term="%22Quasiexperimental+Design%22">Quasiexperimental Design</searchLink><br /><searchLink fieldCode="DE" term="%22Statistical+Analysis%22">Statistical Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Multivariate+Analysis%22">Multivariate Analysis</searchLink>
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  Data: 1531-4952
– Name: Abstract
  Label: Abstract
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  Data: The purpose of this study was to determine if there were differences in postsecondary marketing student performance on essay tests based on test format (i.e., computer-based or handwritten). Specifically, the variables of performance, test completion time, and gender were explored for differences based on essay test format. Results of the study indicate that there was no significant difference in postsecondary marketing student scores based on test format. There was, however, a significant difference in test completion time based on essay format. Postsecondary marketing students completed the computer-based essay test significantly faster than they did the handwritten essay test. Implications for postsecondary marketing educator are also discussed.
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  Data: 2015
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 69
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      – SubjectFull: College Students
        Type: general
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      – SubjectFull: Tests
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      – SubjectFull: Computer Assisted Testing
        Type: general
      – SubjectFull: Handwriting
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      – SubjectFull: Time
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      – SubjectFull: Gender Differences
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      – SubjectFull: Grades (Scholastic)
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      – SubjectFull: Evaluation Methods
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      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Business Administration Education
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      – SubjectFull: Quasiexperimental Design
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      – SubjectFull: Statistical Analysis
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      – SubjectFull: Multivariate Analysis
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      – TitleFull: Comparing Postsecondary Marketing Student Performance on Computer-Based and Handwritten Essay Tests
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            NameFull: Davis, Rodney E.
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              Y: 2004
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