School-Based Smoking Prevention with Media Literacy: A Pilot Study
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| Title: | School-Based Smoking Prevention with Media Literacy: A Pilot Study |
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| Language: | English |
| Authors: | Bier, Melinda C., Schmidt, Spring J., Shields, David, Zwarun, Lara, Sherblom, Stephen, Pulley, Cynthia, Rucker, Billy |
| Source: | Journal of Media Literacy Education. 2011 2(3):185-198. |
| Availability: | National Association for Media Literacy Education. 10 Laurel Hill Drive, Cherry Hill, NJ 08003. Tel: 888-775-2652; e-mail: editor@jmle.org; Web site: http://digitalcommons.uri.edu/jmle/ |
| Peer Reviewed: | Y |
| Page Count: | 14 |
| Publication Date: | 2011 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Middle Schools |
| Descriptors: | Smoking, Media Literacy, Intervention, Literacy Education, Program Evaluation, Prevention, Program Effectiveness, Middle School Students, Lesson Plans, Advocacy, Community Involvement, Psychometrics, Attitude Measures, Student Attitudes, Pretests Posttests |
| Geographic Terms: | Missouri |
| ISSN: | 2167-8715 |
| Abstract: | School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students' smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention. |
| Abstractor: | As Provided |
| Number of References: | 53 |
| Entry Date: | 2011 |
| Access URL: | https://digitalcommons.uri.edu/jmle/vol2/iss3/1/ |
| Accession Number: | EJ1071864 |
| Database: | ERIC |
| Abstract: | School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students' smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention. |
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| ISSN: | 2167-8715 |
