Illustrating Business Marketing Concepts through the Value Chain Game
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| Title: | Illustrating Business Marketing Concepts through the Value Chain Game |
|---|---|
| Language: | English |
| Authors: | Liao-Troth, Sara, Thomas, Stephanie P., Webb, G. Scott |
| Source: | Marketing Education Review. 2015 25(1):59-64. |
| Availability: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 6 |
| Publication Date: | 2015 |
| Document Type: | Journal Articles Reports - Descriptive |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Marketing, Business Administration Education, Teaching Methods, Audits (Verification), Transportation, Supply and Demand, Educational Games, Holistic Approach, Barriers, Costs, Salesmanship, Business, Persuasive Discourse, Cooperation |
| DOI: | 10.1080/10528008.2015.999590 |
| ISSN: | 1052-8008 |
| Abstract: | The Value Chain Game is an activity that helps students to develop a holistic understanding of the processes and challenges in managing the value chain so that customer needs are met. Competing value chains work to produce and sell two products. Seasonal demand, quality defects, transportation delays, and audits offer complexities that represent challenges faced in the selection, production, and distribution of products to customers throughout the value chain. The Value Chain Game integrates the 4 P's (product, price, place, promotion) from the perspective of a chain of organizations instead of a single company. During the activity, students utilize collaboration, pricing, and negotiation skills. |
| Abstractor: | As Provided |
| Number of References: | 15 |
| Entry Date: | 2017 |
| Accession Number: | EJ1130286 |
| Database: | ERIC |
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| Abstract: | The Value Chain Game is an activity that helps students to develop a holistic understanding of the processes and challenges in managing the value chain so that customer needs are met. Competing value chains work to produce and sell two products. Seasonal demand, quality defects, transportation delays, and audits offer complexities that represent challenges faced in the selection, production, and distribution of products to customers throughout the value chain. The Value Chain Game integrates the 4 P's (product, price, place, promotion) from the perspective of a chain of organizations instead of a single company. During the activity, students utilize collaboration, pricing, and negotiation skills. |
|---|---|
| ISSN: | 1052-8008 |
| DOI: | 10.1080/10528008.2015.999590 |
