The Effect of the Accounting and Business Curriculums on Creativity

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Bibliographic Details
Title: The Effect of the Accounting and Business Curriculums on Creativity
Language: English
Authors: Cheng, Ya-Yun, Chien, Chin-Chen, Wang, Shiow-Jen
Source: Journal of Curriculum and Teaching. 2016 5(2):127-143.
Availability: Sciedu Press. 1120 Finch Avenue West Suite 701-309, Toronto, ON., M3J 3H7, Canada. Tel: 416-479-0028; Fax: 416-642-8548; e-mail: jct@sciedupress.com; Web site: http://www.sciedupress.com/journal/index.php/jct
Peer Reviewed: Y
Page Count: 17
Publication Date: 2016
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Descriptors: Foreign Countries, Undergraduate Students, Accounting, Business Administration Education, Creative Thinking, Creativity Tests, Scores, Multivariate Analysis, Meta Analysis, Curriculum Design, Problem Solving, Correlation, Standardized Tests, Pretests Posttests, Statistical Analysis
Geographic Terms: Taiwan
Assessment and Survey Identifiers: Torrance Tests of Creative Thinking
ISSN: 1927-2677
Abstract: This study employs the Torrance Tests of Creative Thinking to investigate the effects of accounting and business curriculums on students' verbal and figurative creativity via the Solomon four-group design. The subjects are accounting and business administration students in Taiwan, where these two curriculums are similar to their counterparts in the U.S.A. The test scores were analyzed with MANOVA and meta-analysis. The results show that the accounting curriculum has not been as effective as the business administration curriculum with respect to both verbal and figurative creativity. These results indicate that in today's dynamic and competitive business environment, the accounting curriculum needs to be redesigned in a variety of aspects regarding creative thinking and problem solving to meet the challenge.
Abstractor: As Provided
Number of References: 51
Entry Date: 2016
Accession Number: EJ1157629
Database: ERIC
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