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Framing the Undergraduate Research Experience: Discovery Involvement in Retailing Undergraduate Education

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Bibliographic Details
Title: Framing the Undergraduate Research Experience: Discovery Involvement in Retailing Undergraduate Education
Language: English
Authors: Sternquist, Brenda, Huddleston, Patricia, Fairhurst, Ann
Source: Journal of Marketing Education. Apr 2018 40(1):76-84.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Peer Reviewed: Y
Page Count: 9
Publication Date: 2018
Document Type: Journal Articles
Reports - Evaluative
Education Level: Higher Education
Descriptors: Undergraduate Students, Retailing, Distributive Education, Research Projects, Experiential Learning, Student Participation, Teacher Researchers, Teacher Collaboration, Data Collection, Classification, Measures (Individuals), Cognitive Style
Assessment and Survey Identifiers: Learning Style Inventory
DOI: 10.1177/0273475317753864
ISSN: 0273-4753
Abstract: We provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student-faculty collaborations. We use Kolb's experiential learning cycle to provide a framework for creating an effective and engaging undergraduate research experience and use it to classify types of projects in which our undergraduate students have participated. These types of projects include (a) theory building and testing, (b) empirical research using primary or secondary data collection, (c) practitioner-oriented projects, and (d) creative projects. We provide specific examples of each type of project and then apply Kolb's experiential learning cycle roles to a variety of undergraduate research projects. We conclude with a discussion of the benefits of involving undergraduate students in research projects.
Abstractor: As Provided
Number of References: 24
Entry Date: 2018
Accession Number: EJ1173894
Database: ERIC
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Description
Abstract:We provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student-faculty collaborations. We use Kolb's experiential learning cycle to provide a framework for creating an effective and engaging undergraduate research experience and use it to classify types of projects in which our undergraduate students have participated. These types of projects include (a) theory building and testing, (b) empirical research using primary or secondary data collection, (c) practitioner-oriented projects, and (d) creative projects. We provide specific examples of each type of project and then apply Kolb's experiential learning cycle roles to a variety of undergraduate research projects. We conclude with a discussion of the benefits of involving undergraduate students in research projects.
ISSN:0273-4753
DOI:10.1177/0273475317753864