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Engagement and Impact through 'Amplifier Platforms'

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Title: Engagement and Impact through 'Amplifier Platforms'
Language: English
Authors: Osman, Kim, Cunningham, Stuart
Source: Australian Universities' Review. 2019 61(2):42-48.
Availability: National Tertiary Education Union. PO Box 1323, South Melbourne 3205, Australia. Tel: +61-3-92541910; Fax: +61-3-92541915; e-mail: editor@aur.org.au; Web site: http://www.aur.org.au
Peer Reviewed: Y
Page Count: 7
Publication Date: 2019
Document Type: Journal Articles
Reports - Evaluative
Education Level: Higher Education
Postsecondary Education
Descriptors: Mass Media, Electronic Publishing, Social Media, Scholarship, Debate, Public Opinion, Foreign Countries, Computer Mediated Communication, Measurement Techniques, Journalism, Access to Information, Audience Participation, Credibility, Electronic Journals, College Faculty, Faculty Publishing
Geographic Terms: Australia
ISSN: 0818-8068
Abstract: Digital and social media have grown exponentially to become highly influential spheres of public communication -- increasingly crowded, contested, and corrupted, and increasingly in need of scholarly engagement. As public debate is conducted more through social and digital media, alternative metrics ('altmetrics') that are generated from social and digital media platforms become important as indicators of impact and engagement. We review the growth of amplifier platforms and the academic and contextual reasons for their growth. Amplifier platforms are defined to distinguish them from traditional media outlets (where the scholarly voice is mediated through and 'gatekept' by journalists, whose editors retain final control), personal blogs (very few of which can be maintained over time) and from social media platforms (where the scholarly voice is accorded no presumptive standing). A significant range of amplifier platforms is canvassed while acknowledging that in Australia, the amplifier platform "The Conversation" plays a central role.
Abstractor: As Provided
Entry Date: 2019
Accession Number: EJ1228012
Database: ERIC
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  Data: National Tertiary Education Union. PO Box 1323, South Melbourne 3205, Australia. Tel: +61-3-92541910; Fax: +61-3-92541915; e-mail: editor@aur.org.au; Web site: http://www.aur.org.au
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  Data: Digital and social media have grown exponentially to become highly influential spheres of public communication -- increasingly crowded, contested, and corrupted, and increasingly in need of scholarly engagement. As public debate is conducted more through social and digital media, alternative metrics ('altmetrics') that are generated from social and digital media platforms become important as indicators of impact and engagement. We review the growth of amplifier platforms and the academic and contextual reasons for their growth. Amplifier platforms are defined to distinguish them from traditional media outlets (where the scholarly voice is mediated through and 'gatekept' by journalists, whose editors retain final control), personal blogs (very few of which can be maintained over time) and from social media platforms (where the scholarly voice is accorded no presumptive standing). A significant range of amplifier platforms is canvassed while acknowledging that in Australia, the amplifier platform "The Conversation" plays a central role.
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