View in EDS HTML Full Text PDF Full Text

Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course

Saved in:
Bibliographic Details
Title: Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course
Language: English
Authors: Albinsson, Pia A., Burman, Bidisha, Shows, G. David, Stoddard, James E.
Source: Marketing Education Review. 2020 30(3):159-176.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 18
Publication Date: 2020
Document Type: Journal Articles
Reports - Research
Tests/Questionnaires
Education Level: Higher Education
Postsecondary Education
Descriptors: Marketing, Teaching Methods, Communications, Sustainability, Undergraduate Students, Literacy, Taxonomy, Course Descriptions, Assignments, Pretests Posttests, Student Attitudes, Knowledge Level, Interdisciplinary Approach, Outcomes of Education, Environmental Education, Business Schools, Online Courses, Conventional Instruction, Recycling, Student Behavior, Student Interests
DOI: 10.1080/10528008.2020.1770102
ISSN: 1052-8008
Abstract: This paper examines whether marketing educators' efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students' perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts and assignments related to and integrated with the traditional course concepts. Analyzing student pre- and posttests of self-reported data from two questionnaires, one at the beginning of the semester and one at the end of the semester, impact on students' perceived awareness and knowledge of sustainability issues was demonstrated.
Abstractor: As Provided
Entry Date: 2020
Accession Number: EJ1263123
Database: ERIC
Full text is not displayed to guests.
Description
Abstract:This paper examines whether marketing educators' efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students' perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts and assignments related to and integrated with the traditional course concepts. Analyzing student pre- and posttests of self-reported data from two questionnaires, one at the beginning of the semester and one at the end of the semester, impact on students' perceived awareness and knowledge of sustainability issues was demonstrated.
ISSN:1052-8008
DOI:10.1080/10528008.2020.1770102