Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course
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| Title: | Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course |
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| Language: | English |
| Authors: | Albinsson, Pia A., Burman, Bidisha, Shows, G. David, Stoddard, James E. |
| Source: | Marketing Education Review. 2020 30(3):159-176. |
| Availability: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 18 |
| Publication Date: | 2020 |
| Document Type: | Journal Articles Reports - Research Tests/Questionnaires |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Marketing, Teaching Methods, Communications, Sustainability, Undergraduate Students, Literacy, Taxonomy, Course Descriptions, Assignments, Pretests Posttests, Student Attitudes, Knowledge Level, Interdisciplinary Approach, Outcomes of Education, Environmental Education, Business Schools, Online Courses, Conventional Instruction, Recycling, Student Behavior, Student Interests |
| DOI: | 10.1080/10528008.2020.1770102 |
| ISSN: | 1052-8008 |
| Abstract: | This paper examines whether marketing educators' efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students' perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts and assignments related to and integrated with the traditional course concepts. Analyzing student pre- and posttests of self-reported data from two questionnaires, one at the beginning of the semester and one at the end of the semester, impact on students' perceived awareness and knowledge of sustainability issues was demonstrated. |
| Abstractor: | As Provided |
| Entry Date: | 2020 |
| Accession Number: | EJ1263123 |
| Database: | ERIC |
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