Teaching, Fast and Slow: Student Perceptions of Emergency Remote Education
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| Title: | Teaching, Fast and Slow: Student Perceptions of Emergency Remote Education |
|---|---|
| Language: | English |
| Authors: | Robson, Karen, Mills, Adam J. (ORCID |
| Source: | Journal of Marketing Education. Aug 2022 44(2):203-216. |
| Availability: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 14 |
| Publication Date: | 2022 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Web Based Instruction, Student Attitudes, Distance Education, COVID-19, Pandemics, Emergency Programs, Soft Skills, College Students |
| DOI: | 10.1177/02734753221084585 |
| ISSN: | 0273-4753 1552-6550 |
| Abstract: | This research explores emergency remote education, defined as a rapid, system-wide pivot to remote education in response to emergencies that disrupt normal institutional processes. To do so, we explore student perceptions of the successes and failures of the pivot to online learning at the onset of the COVID-19 pandemic. A mixed-methods survey was distributed to a large sample of university students to explore satisfaction, challenges, opportunities, and instructional needs. Results highlight the importance of faculty hard skills (e.g., technical skills) and soft skills (e.g., compassion), although soft skills were noted more frequently, suggesting that soft skills may be critically important in the context of emergency remote education. Results also reveal that online education in general suffers from a perception as being inherently lower quality than in-person education, and highlight the importance of providing faculty with proper training and support to set them up for success. Based on these results, we provide a number of suggestions for approaching the development, delivery, and support of emergency education and online marketing education in the future. |
| Abstractor: | As Provided |
| Entry Date: | 2022 |
| Accession Number: | EJ1347577 |
| Database: | ERIC |
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