Web Content Strategy in Academic Libraries: Methods and Maturity
Saved in:
| Title: | Web Content Strategy in Academic Libraries: Methods and Maturity |
|---|---|
| Language: | English |
| Authors: | McDonald, Courtney (ORCID |
| Source: | portal: Libraries and the Academy. Oct 2022 22(4):995-1033. |
| Availability: | Johns Hopkins University Press. 2715 North Charles Street, Baltimore, MD 21218. Tel: 800-548-1784; Tel: 410-516-6987; Fax: 410-516-6968; e-mail: jlorder@jhupress.jhu.edu; Web site: https://www.press.jhu.edu/journals/list |
| Peer Reviewed: | Y |
| Page Count: | 39 |
| Publication Date: | 2022 |
| Document Type: | Journal Articles Reports - Research Tests/Questionnaires |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Internet, Academic Libraries, Web Sites, Library Services, Library Administration, Governance, Users (Information), COVID-19, Pandemics, Learning Management Systems |
| DOI: | 10.1353/pla.2022.0050 |
| ISSN: | 1531-2542 1530-7131 |
| Abstract: | This paper presents a qualitative analysis of nine interviews with academic library practitioners discussing their approaches to Web content strategy work. Findings reveal shared challenges and suggest that, while awareness of content strategy appears to be growing, its practice remains intermittent for many. An updated version of a wModel for Academic Libraries, reflecting participants' comments regarding planning, creation, delivery, governance, and user experience, provides a means to address these challenges flexibly within an institution's culture, resources, and circumstances. Participants also discuss the purpose of the library website and impact of the COVID-19 pandemic. |
| Abstractor: | As Provided |
| Entry Date: | 2023 |
| Accession Number: | EJ1365094 |
| Database: | ERIC |
|
Full text is not displayed to guests.
Login for full access.
|
|
| Abstract: | This paper presents a qualitative analysis of nine interviews with academic library practitioners discussing their approaches to Web content strategy work. Findings reveal shared challenges and suggest that, while awareness of content strategy appears to be growing, its practice remains intermittent for many. An updated version of a wModel for Academic Libraries, reflecting participants' comments regarding planning, creation, delivery, governance, and user experience, provides a means to address these challenges flexibly within an institution's culture, resources, and circumstances. Participants also discuss the purpose of the library website and impact of the COVID-19 pandemic. |
|---|---|
| ISSN: | 1531-2542 1530-7131 |
| DOI: | 10.1353/pla.2022.0050 |
