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'Flipping the Script': Transformational Teamwork for Communicating Equity

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Title: 'Flipping the Script': Transformational Teamwork for Communicating Equity
Language: English
Authors: Alonso, Jacob D., Dhaliwal, Tasminda, Santander, Monica A., Bridgeforth, James, Kennedy, Kate, Allbright, Taylor N.
Source: AASA Journal of Scholarship & Practice. Fall 2022 19(3):52-62.
Availability: AASA, The School Superintendent's Association. 1615 Duke Street, Alexandria, VA 22314. Tel: 703-528-0700; Fax: 703-841-1543; e-mail: info@aasa.org; Web site: http://www.aasa.org
Peer Reviewed: Y
Page Count: 11
Publication Date: 2022
Document Type: Journal Articles
Reports - Descriptive
Education Level: High Schools
Secondary Education
Descriptors: Web Sites, Student Role, Teacher Role, Internet, Computer Mediated Communication, High Schools, Urban Schools, Parent Role, Social Media, Equal Education, Stereotypes, Misconceptions
ISSN: 1550-9850
1931-6569
Abstract: Online platforms are increasingly the main point of contact between schools and students, families, and the community. In this article, we present a framework, called "Flipping the Script," that we developed while researching how students, teachers, and families were portrayed on school websites. Based on a systematic analysis of nearly 1,000 pages of school websites, we use concepts from institutional theory to identify implicit roles for different groups. We then provide concrete steps leaders can take to help align a vision for equitable schools with messages communicated online. The framework invites exploration within the school community that unearths what messages are being broadcast to students, families, and the wider community, and shows how to collaboratively develop new messaging, practices, and mindsets about roles.
Abstractor: As Provided
Entry Date: 2023
Access URL: https://www.aasa.org/jsp.aspx
Accession Number: EJ1365444
Database: ERIC
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  Data: <searchLink fieldCode="SO" term="%22AASA+Journal+of+Scholarship+%26+Practice%22"><i>AASA Journal of Scholarship & Practice</i></searchLink>. Fall 2022 19(3):52-62.
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  Data: AASA, The School Superintendent's Association. 1615 Duke Street, Alexandria, VA 22314. Tel: 703-528-0700; Fax: 703-841-1543; e-mail: info@aasa.org; Web site: http://www.aasa.org
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  Data: Online platforms are increasingly the main point of contact between schools and students, families, and the community. In this article, we present a framework, called "Flipping the Script," that we developed while researching how students, teachers, and families were portrayed on school websites. Based on a systematic analysis of nearly 1,000 pages of school websites, we use concepts from institutional theory to identify implicit roles for different groups. We then provide concrete steps leaders can take to help align a vision for equitable schools with messages communicated online. The framework invites exploration within the school community that unearths what messages are being broadcast to students, families, and the wider community, and shows how to collaboratively develop new messaging, practices, and mindsets about roles.
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      – Text: English
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      Pagination:
        PageCount: 11
        StartPage: 52
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      – SubjectFull: Web Sites
        Type: general
      – SubjectFull: Student Role
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      – SubjectFull: Teacher Role
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      – SubjectFull: Misconceptions
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