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Assessing the Alignment of University Academic Programs with the Requirements of Saudi Arabia's Data and Business Analytics Job Market

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Bibliographic Details
Title: Assessing the Alignment of University Academic Programs with the Requirements of Saudi Arabia's Data and Business Analytics Job Market
Language: English
Authors: Allaa Barefah
Source: Journal of Education for Business. 2024 99(3):175-186.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 12
Publication Date: 2024
Document Type: Journal Articles
Reports - Evaluative
Education Level: Higher Education
Postsecondary Education
Descriptors: Foreign Countries, Labor Market, Web Sites, College Programs, Business Skills, Business Education, Data Processing Occupations, Data Analysis, Demand Occupations, Labor Needs, Alignment (Education), Educational Assessment, School Business Relationship
Geographic Terms: Saudi Arabia
DOI: 10.1080/08832323.2023.2294356
ISSN: 0883-2323
1940-3356
Abstract: Businesses use data to enhance operational performance, creating demand for professionally trained data/business analytics graduates. Universities offer a variety of academic programs in response to the increasing labor market demands. Yet, research on how well educational offerings adapt to market demand is scant. This paper aims to evaluate how well university curricula match Saudi Arabia's marketplace needs. A content analysis was conducted to compare universities' analytics programs with a sample of internet job postings over a 12-month period. The results were evaluated quantitatively to assess the alignment between academia and industry. This information is of value to industry, universities, and learners.
Abstractor: As Provided
Entry Date: 2024
Accession Number: EJ1418955
Database: ERIC
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Abstract:Businesses use data to enhance operational performance, creating demand for professionally trained data/business analytics graduates. Universities offer a variety of academic programs in response to the increasing labor market demands. Yet, research on how well educational offerings adapt to market demand is scant. This paper aims to evaluate how well university curricula match Saudi Arabia's marketplace needs. A content analysis was conducted to compare universities' analytics programs with a sample of internet job postings over a 12-month period. The results were evaluated quantitatively to assess the alignment between academia and industry. This information is of value to industry, universities, and learners.
ISSN:0883-2323
1940-3356
DOI:10.1080/08832323.2023.2294356