Using Multimedia to Help Agricultural Producers Communicate with Consumers about GMOs

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Bibliographic Details
Title: Using Multimedia to Help Agricultural Producers Communicate with Consumers about GMOs
Language: English
Authors: Stacey F. Stearns, Jennifer E. Cushman, Joseph A. Bonelli, Bonnie E. Burr
Source: Journal of Extension. 2024 61(4).
Availability: Clemson University Press. 116 Sigma Drive, Clemson, SC 29634. Tel: 864-656-7156; e-mail: journalofextension@clemson.edu; Web site: https://tigerprints.clemson.edu/joe/
Peer Reviewed: Y
Page Count: 9
Publication Date: 2024
Document Type: Journal Articles
Reports - Research
Descriptors: Extension Education, Genetics, Agriculture, Food Standards, Agribusiness, Communications, Multimedia Materials, Consumer Education
ISSN: 1077-5315
Abstract: Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science- based information to share with consumers. Agricultural communicators and Extension educators can create science- based multimedia resources to bridge the communication gap.
Abstractor: As Provided
Entry Date: 2024
Accession Number: EJ1427871
Database: ERIC
Description
Abstract:Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science- based information to share with consumers. Agricultural communicators and Extension educators can create science- based multimedia resources to bridge the communication gap.
ISSN:1077-5315