The Discourse of Digital Activism: A Linguistic Analysis of Calls for Action Concerning the Fashion Revolution
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| Title: | The Discourse of Digital Activism: A Linguistic Analysis of Calls for Action Concerning the Fashion Revolution |
|---|---|
| Language: | English |
| Authors: | Barbara De Cock (ORCID |
| Source: | Applied Linguistics. 2024 45(6):1091-1110. |
| Availability: | Oxford University Press. Great Clarendon Street, Oxford, OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://applij.oxfordjournals.org/ |
| Peer Reviewed: | Y |
| Page Count: | 20 |
| Publication Date: | 2024 |
| Document Type: | Journal Articles Reports - Research |
| Descriptors: | Clothing, Activism, Language Usage, Sustainability, Case Studies, Social Media |
| DOI: | 10.1093/applin/amae046 |
| ISSN: | 0142-6001 1477-450X |
| Abstract: | In this study, we analyze the calls for action in a corpus of tweets with the hashtag #FashionRevolution, related to the 2020 Fashion Revolution week. We offer a linguistic analysis of the discourse of digital activism, relying on insights from pragmatics, discourse analysis, and argumentation. Our analysis focuses on the calls for action concerning the move towards a more sustainable fashion system, issued by account owners that do not have any impositive force on their audience. This leads us to showing that a variety of actors call for action through an imperative but also through other deontic structures. However, those responsible for carrying out the actions towards a fashion revolution are often left vague, in line with overall campaigning strategies. The motive for the call for action, crucial to convince, appears sometimes in an argument and/or through a reference to social or environmental sustainability. Through this case study, we then contribute to the linguistic analysis of digital activism, and to a better understanding of the challenges of bringing about behavioral change from a non-impositive position. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| Accession Number: | EJ1452505 |
| Database: | ERIC |
| Abstract: | In this study, we analyze the calls for action in a corpus of tweets with the hashtag #FashionRevolution, related to the 2020 Fashion Revolution week. We offer a linguistic analysis of the discourse of digital activism, relying on insights from pragmatics, discourse analysis, and argumentation. Our analysis focuses on the calls for action concerning the move towards a more sustainable fashion system, issued by account owners that do not have any impositive force on their audience. This leads us to showing that a variety of actors call for action through an imperative but also through other deontic structures. However, those responsible for carrying out the actions towards a fashion revolution are often left vague, in line with overall campaigning strategies. The motive for the call for action, crucial to convince, appears sometimes in an argument and/or through a reference to social or environmental sustainability. Through this case study, we then contribute to the linguistic analysis of digital activism, and to a better understanding of the challenges of bringing about behavioral change from a non-impositive position. |
|---|---|
| ISSN: | 0142-6001 1477-450X |
| DOI: | 10.1093/applin/amae046 |
