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Pitch It Big: Cultivating Entrepreneurism through Use of an Innovative Competitive Business Plan and Presentation

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Title: Pitch It Big: Cultivating Entrepreneurism through Use of an Innovative Competitive Business Plan and Presentation
Language: English
Authors: Margaret Grill, Erin Epley
Source: Journal of Occupational Therapy Education. 2025 9(1).
Availability: Journal of Occupational Therapy Education. 521 Lancaster Avenue, Richmond, KY 40475. e-mail: jote@eku.edu; Web site: https://encompass.eku.edu/jote/
Peer Reviewed: Y
Page Count: 16
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Educational Innovation, Competition, Business Communication, Business Education, Occupational Therapy, Allied Health Occupations Education, Grouping (Instructional Purposes), Graduate Students, Masters Programs, Student Attitudes, Planning, Entrepreneurship, Proposal Writing, Program Proposals, Financial Support
ISSN: 2573-1378
Abstract: This educational innovation aimed to explore the effectiveness of a student assignment titled 'Pitch it Big,' designed to enhance understanding of the business aspects outlined in the accreditation standards for occupational therapy programs. Limited research evidence exists for business education related to occupational therapy. Working in self-chosen groups based on their targeted area of interest, students collaboratively wrote a business plan for a fictitious occupational therapy business or product invention. Students then participated in a competition modeled after the popular television program Shark Tank, where they pitched their business proposals to a panel of experts acting as judges. The panel included a physical therapist, a nurse, a health sector not-for-profit director, and a business data analyst. Judges utilized a rubric to score students on specified business criteria, and winners received non-cash prizes. A pre-post survey administered to 21 master's students in occupational therapy indicated improved knowledge in the business aspects of practice, suggesting promising preliminary outcomes for this method of business instruction. The most significant increases in knowledge were in business plan development (54%) and financial management (46%). The post-survey also included open-ended questions that revealed qualitative themes, indicating that students valued the active learning components of the assignment and believed it would help them pursue entrepreneurial endeavors. Replicating this innovation across larger sample sizes is necessary to validate these outcomes.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1459972
Database: ERIC
FullText Text:
  Availability: 0
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  Data: Pitch It Big: Cultivating Entrepreneurism through Use of an Innovative Competitive Business Plan and Presentation
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  Data: <searchLink fieldCode="SO" term="%22Journal+of+Occupational+Therapy+Education%22"><i>Journal of Occupational Therapy Education</i></searchLink>. 2025 9(1).
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  Data: Journal of Occupational Therapy Education. 521 Lancaster Avenue, Richmond, KY 40475. e-mail: jote@eku.edu; Web site: https://encompass.eku.edu/jote/
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  Data: This educational innovation aimed to explore the effectiveness of a student assignment titled 'Pitch it Big,' designed to enhance understanding of the business aspects outlined in the accreditation standards for occupational therapy programs. Limited research evidence exists for business education related to occupational therapy. Working in self-chosen groups based on their targeted area of interest, students collaboratively wrote a business plan for a fictitious occupational therapy business or product invention. Students then participated in a competition modeled after the popular television program Shark Tank, where they pitched their business proposals to a panel of experts acting as judges. The panel included a physical therapist, a nurse, a health sector not-for-profit director, and a business data analyst. Judges utilized a rubric to score students on specified business criteria, and winners received non-cash prizes. A pre-post survey administered to 21 master's students in occupational therapy indicated improved knowledge in the business aspects of practice, suggesting promising preliminary outcomes for this method of business instruction. The most significant increases in knowledge were in business plan development (54%) and financial management (46%). The post-survey also included open-ended questions that revealed qualitative themes, indicating that students valued the active learning components of the assignment and believed it would help them pursue entrepreneurial endeavors. Replicating this innovation across larger sample sizes is necessary to validate these outcomes.
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  Data: 2025
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RecordInfo BibRecord:
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
    Subjects:
      – SubjectFull: Educational Innovation
        Type: general
      – SubjectFull: Competition
        Type: general
      – SubjectFull: Business Communication
        Type: general
      – SubjectFull: Business Education
        Type: general
      – SubjectFull: Occupational Therapy
        Type: general
      – SubjectFull: Allied Health Occupations Education
        Type: general
      – SubjectFull: Grouping (Instructional Purposes)
        Type: general
      – SubjectFull: Graduate Students
        Type: general
      – SubjectFull: Masters Programs
        Type: general
      – SubjectFull: Student Attitudes
        Type: general
      – SubjectFull: Planning
        Type: general
      – SubjectFull: Entrepreneurship
        Type: general
      – SubjectFull: Proposal Writing
        Type: general
      – SubjectFull: Program Proposals
        Type: general
      – SubjectFull: Financial Support
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      – TitleFull: Pitch It Big: Cultivating Entrepreneurism through Use of an Innovative Competitive Business Plan and Presentation
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            NameFull: Erin Epley
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              Y: 2025
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