Understanding Students' Switching Intentions from Cash Payment to Mobile Payment in Education Sector
Saved in:
| Title: | Understanding Students' Switching Intentions from Cash Payment to Mobile Payment in Education Sector |
|---|---|
| Language: | English |
| Authors: | P. Pragha (ORCID |
| Source: | Journal of Applied Research in Higher Education. 2025 17(3):868-879. |
| Availability: | Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight |
| Peer Reviewed: | Y |
| Page Count: | 12 |
| Publication Date: | 2025 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Foreign Countries, Undergraduate Students, College Graduates, Student Attitudes, Paying for College, Technology Uses in Education, Money Management, Student Behavior, Behavior Change, Decision Making, Risk Assessment, Time on Task, Cost Effectiveness, Services, Handheld Devices, Influence of Technology, Gender Differences, Incentives, Attitude Change |
| Geographic Terms: | India |
| DOI: | 10.1108/JARHE-11-2023-0522 |
| ISSN: | 2050-7003 1758-1184 |
| Abstract: | Purpose: The study intends to evaluate students' intention to shift from cash payment to mobile payment system for academic fee payments through push, pull and mooring framework. Push factors comprise risk and service-related factors, pull factors consist of subjective and aspect-based factors and mooring factors include cost and cognitive factors. Design/methodology/approach: Sample of the study consists of around 296 undergraduate and postgraduate students from different higher educational institutions located in India. The questionnaire for data collection comprises 21 Likert scale-based items distributed among seven constructs. Partial least square structural equation modeling is used to identify the significant factors influencing students' intentions. Findings: Five of the factors, namely, risk, service, subjective, aspect and cognitive significantly influence student's intention to switch to mobile payment system for academic fee payments. Moderation analysis indicates that the impact of the push and pull factors on switching intention towards mobile payments has a more positive influence among male students. Originality/value: This study is probably the only study that tested the specific push, pull and mooring factors influencing intention to switch to mobile payment from cash payment in the Indian education system based on the incentive, Fogg behavior and status quo bias theory for academic fee payment. |
| Abstractor: | As Provided |
| Entry Date: | 2025 |
| Accession Number: | EJ1466815 |
| Database: | ERIC |
| Abstract: | Purpose: The study intends to evaluate students' intention to shift from cash payment to mobile payment system for academic fee payments through push, pull and mooring framework. Push factors comprise risk and service-related factors, pull factors consist of subjective and aspect-based factors and mooring factors include cost and cognitive factors. Design/methodology/approach: Sample of the study consists of around 296 undergraduate and postgraduate students from different higher educational institutions located in India. The questionnaire for data collection comprises 21 Likert scale-based items distributed among seven constructs. Partial least square structural equation modeling is used to identify the significant factors influencing students' intentions. Findings: Five of the factors, namely, risk, service, subjective, aspect and cognitive significantly influence student's intention to switch to mobile payment system for academic fee payments. Moderation analysis indicates that the impact of the push and pull factors on switching intention towards mobile payments has a more positive influence among male students. Originality/value: This study is probably the only study that tested the specific push, pull and mooring factors influencing intention to switch to mobile payment from cash payment in the Indian education system based on the incentive, Fogg behavior and status quo bias theory for academic fee payment. |
|---|---|
| ISSN: | 2050-7003 1758-1184 |
| DOI: | 10.1108/JARHE-11-2023-0522 |
