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Insights from an 11-Year Systematic Review of Teaching and Pedagogy Topics in the Society for Marketing Advances' Proceedings

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Bibliographic Details
Title: Insights from an 11-Year Systematic Review of Teaching and Pedagogy Topics in the Society for Marketing Advances' Proceedings
Language: English
Authors: Stephen France (ORCID 0000-0002-7226-2750), Diane R. Edmondson (ORCID 0000-0002-2717-5084), Pia A. Albinsson (ORCID 0000-0002-8591-5191), Christopher D. Hopkins (ORCID 0000-0002-0208-1161)
Source: Marketing Education Review. 2025 35(1):58-78.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 21
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Business Education, Marketing, Business Education Teachers, Teacher Attitudes, Educational Trends, Teaching Methods, Content Analysis, Bibliographies, Conferences (Gatherings), Scholarship, Active Learning, Student Projects, Social Media, Pandemics, COVID-19, Electronic Learning, Online Courses, Cultural Awareness, Salesmanship, Experiential Learning, Artificial Intelligence
DOI: 10.1080/10528008.2024.2424879
ISSN: 1052-8008
2153-9987
Abstract: To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences before submission to a journal, this analytical approach allows researchers to better understand what marketing academics believe are the most relevant topics over the past decade. Using a semi-automated content analysis of each proceeding focusing on marketing pedagogy topics, eight distinct marketing teaching topics were found. These eight topics and potential new, emerging topics are discussed. Implications for the marketing education field and areas for future pedagogy research are discussed.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1467235
Database: ERIC
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Abstract:To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences before submission to a journal, this analytical approach allows researchers to better understand what marketing academics believe are the most relevant topics over the past decade. Using a semi-automated content analysis of each proceeding focusing on marketing pedagogy topics, eight distinct marketing teaching topics were found. These eight topics and potential new, emerging topics are discussed. Implications for the marketing education field and areas for future pedagogy research are discussed.
ISSN:1052-8008
2153-9987
DOI:10.1080/10528008.2024.2424879