The Blog and Podcast Project: Developing New Media Literacy and Cross-Functional Team Skills
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| Title: | The Blog and Podcast Project: Developing New Media Literacy and Cross-Functional Team Skills |
|---|---|
| Language: | English |
| Authors: | Ashton Mouton |
| Source: | Communication Teacher. 2025 39(3):258-264. |
| Availability: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 7 |
| Publication Date: | 2025 |
| Document Type: | Journal Articles Reports - Descriptive |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Media Literacy, Electronic Publishing, Web Sites, Nonprint Media, Learning Activities, Teamwork, Group Activities, Organizational Communication, College Instruction, College Students |
| DOI: | 10.1080/17404622.2024.2433235 |
| ISSN: | 1740-4622 1740-4630 |
| Abstract: | It is important to engage students in lecture and assessment with new media while helping them build new media literacy skills. The blog and podcast are two forms of new media being widely used by organizations, businesses, and corporations that students also appreciate in the learning environment. The following unit activity asks students to work in a cross-functional team to create a branded blog and podcast effectively, learning new media literacy skills and gaining team skills along the way. It is important to engage students in lecture and assessment with new media while helping them build new media literacy skills. The blog and podcast are two forms of new media being widely used by organizations, businesses, and corporations that students also appreciate in the learning environment. The following unit activity asks students to work in a cross-functional team to create a branded blog and podcast effectively, learning new media literacy skills and gaining team skills along the way. Courses: Organizational, business, and corporate communication; could be adapted for health communication, public relations, mass communication, small group, and public speaking Organizational, business, and corporate communication; could be adapted for health communication, public relations, mass communication, small group, and public speaking. Outcomes: By the end of the unit, students should be able to (1) explain the purpose of using blogs and podcasts as a communication strategy in organizational/corporate messaging, (2) examine current blog and podcast trends to discuss and apply in cross-functional teamwork, (3) compose three blog posts that communicate clear branding and a consistent theme for a current business, (4) create podcast episodes that communicate clear branding and a consistent theme for a current business, and (5) successfully work with a cross-functional team to complete a project. By the end of the unit, students should be able to (1) explain the purpose of using blogs and podcasts as a communication strategy in organizational/corporate messaging, (2) examine current blog and podcast trends to discuss and apply in cross-functional teamwork, (3) compose three blog posts that communicate clear branding and a consistent theme for a current business, (4) create podcast episodes that communicate clear branding and a consistent theme for a current business, and (5) successfully work with a cross-functional team to complete a project. |
| Abstractor: | As Provided |
| Entry Date: | 2025 |
| Accession Number: | EJ1476059 |
| Database: | ERIC |
| FullText | Text: Availability: 0 |
|---|---|
| Header | DbId: eric DbLabel: ERIC An: EJ1476059 AccessLevel: 3 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
| IllustrationInfo | |
| Items | – Name: Title Label: Title Group: Ti Data: The Blog and Podcast Project: Developing New Media Literacy and Cross-Functional Team Skills – Name: Language Label: Language Group: Lang Data: English – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Ashton+Mouton%22">Ashton Mouton</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="SO" term="%22Communication+Teacher%22"><i>Communication Teacher</i></searchLink>. 2025 39(3):258-264. – Name: Avail Label: Availability Group: Avail Data: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals – Name: PeerReviewed Label: Peer Reviewed Group: SrcInfo Data: Y – Name: Pages Label: Page Count Group: Src Data: 7 – Name: DatePubCY Label: Publication Date Group: Date Data: 2025 – Name: TypeDocument Label: Document Type Group: TypDoc Data: Journal Articles<br />Reports - Descriptive – Name: Audience Label: Education Level Group: Audnce Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink> – Name: Subject Label: Descriptors Group: Su Data: <searchLink fieldCode="DE" term="%22Media+Literacy%22">Media Literacy</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+Publishing%22">Electronic Publishing</searchLink><br /><searchLink fieldCode="DE" term="%22Web+Sites%22">Web Sites</searchLink><br /><searchLink fieldCode="DE" term="%22Nonprint+Media%22">Nonprint Media</searchLink><br /><searchLink fieldCode="DE" term="%22Learning+Activities%22">Learning Activities</searchLink><br /><searchLink fieldCode="DE" term="%22Teamwork%22">Teamwork</searchLink><br /><searchLink fieldCode="DE" term="%22Group+Activities%22">Group Activities</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+Communication%22">Organizational Communication</searchLink><br /><searchLink fieldCode="DE" term="%22College+Instruction%22">College Instruction</searchLink><br /><searchLink fieldCode="DE" term="%22College+Students%22">College Students</searchLink> – Name: DOI Label: DOI Group: ID Data: 10.1080/17404622.2024.2433235 – Name: ISSN Label: ISSN Group: ISSN Data: 1740-4622<br />1740-4630 – Name: Abstract Label: Abstract Group: Ab Data: It is important to engage students in lecture and assessment with new media while helping them build new media literacy skills. The blog and podcast are two forms of new media being widely used by organizations, businesses, and corporations that students also appreciate in the learning environment. The following unit activity asks students to work in a cross-functional team to create a branded blog and podcast effectively, learning new media literacy skills and gaining team skills along the way. It is important to engage students in lecture and assessment with new media while helping them build new media literacy skills. The blog and podcast are two forms of new media being widely used by organizations, businesses, and corporations that students also appreciate in the learning environment. The following unit activity asks students to work in a cross-functional team to create a branded blog and podcast effectively, learning new media literacy skills and gaining team skills along the way. Courses: Organizational, business, and corporate communication; could be adapted for health communication, public relations, mass communication, small group, and public speaking Organizational, business, and corporate communication; could be adapted for health communication, public relations, mass communication, small group, and public speaking. Outcomes: By the end of the unit, students should be able to (1) explain the purpose of using blogs and podcasts as a communication strategy in organizational/corporate messaging, (2) examine current blog and podcast trends to discuss and apply in cross-functional teamwork, (3) compose three blog posts that communicate clear branding and a consistent theme for a current business, (4) create podcast episodes that communicate clear branding and a consistent theme for a current business, and (5) successfully work with a cross-functional team to complete a project. By the end of the unit, students should be able to (1) explain the purpose of using blogs and podcasts as a communication strategy in organizational/corporate messaging, (2) examine current blog and podcast trends to discuss and apply in cross-functional teamwork, (3) compose three blog posts that communicate clear branding and a consistent theme for a current business, (4) create podcast episodes that communicate clear branding and a consistent theme for a current business, and (5) successfully work with a cross-functional team to complete a project. – Name: AbstractInfo Label: Abstractor Group: Ab Data: As Provided – Name: DateEntry Label: Entry Date Group: Date Data: 2025 – Name: AN Label: Accession Number Group: ID Data: EJ1476059 |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1476059 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/17404622.2024.2433235 Languages: – Text: English PhysicalDescription: Pagination: PageCount: 7 StartPage: 258 Subjects: – SubjectFull: Media Literacy Type: general – SubjectFull: Electronic Publishing Type: general – SubjectFull: Web Sites Type: general – SubjectFull: Nonprint Media Type: general – SubjectFull: Learning Activities Type: general – SubjectFull: Teamwork Type: general – SubjectFull: Group Activities Type: general – SubjectFull: Organizational Communication Type: general – SubjectFull: College Instruction Type: general – SubjectFull: College Students Type: general Titles: – TitleFull: The Blog and Podcast Project: Developing New Media Literacy and Cross-Functional Team Skills Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Ashton Mouton IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 1740-4622 – Type: issn-electronic Value: 1740-4630 Numbering: – Type: volume Value: 39 – Type: issue Value: 3 Titles: – TitleFull: Communication Teacher Type: main |
| ResultId | 1 |
