The Blog and Podcast Project: Developing New Media Literacy and Cross-Functional Team Skills
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| Title: | The Blog and Podcast Project: Developing New Media Literacy and Cross-Functional Team Skills |
|---|---|
| Language: | English |
| Authors: | Ashton Mouton |
| Source: | Communication Teacher. 2025 39(3):258-264. |
| Availability: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 7 |
| Publication Date: | 2025 |
| Document Type: | Journal Articles Reports - Descriptive |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Media Literacy, Electronic Publishing, Web Sites, Nonprint Media, Learning Activities, Teamwork, Group Activities, Organizational Communication, College Instruction, College Students |
| DOI: | 10.1080/17404622.2024.2433235 |
| ISSN: | 1740-4622 1740-4630 |
| Abstract: | It is important to engage students in lecture and assessment with new media while helping them build new media literacy skills. The blog and podcast are two forms of new media being widely used by organizations, businesses, and corporations that students also appreciate in the learning environment. The following unit activity asks students to work in a cross-functional team to create a branded blog and podcast effectively, learning new media literacy skills and gaining team skills along the way. It is important to engage students in lecture and assessment with new media while helping them build new media literacy skills. The blog and podcast are two forms of new media being widely used by organizations, businesses, and corporations that students also appreciate in the learning environment. The following unit activity asks students to work in a cross-functional team to create a branded blog and podcast effectively, learning new media literacy skills and gaining team skills along the way. Courses: Organizational, business, and corporate communication; could be adapted for health communication, public relations, mass communication, small group, and public speaking Organizational, business, and corporate communication; could be adapted for health communication, public relations, mass communication, small group, and public speaking. Outcomes: By the end of the unit, students should be able to (1) explain the purpose of using blogs and podcasts as a communication strategy in organizational/corporate messaging, (2) examine current blog and podcast trends to discuss and apply in cross-functional teamwork, (3) compose three blog posts that communicate clear branding and a consistent theme for a current business, (4) create podcast episodes that communicate clear branding and a consistent theme for a current business, and (5) successfully work with a cross-functional team to complete a project. By the end of the unit, students should be able to (1) explain the purpose of using blogs and podcasts as a communication strategy in organizational/corporate messaging, (2) examine current blog and podcast trends to discuss and apply in cross-functional teamwork, (3) compose three blog posts that communicate clear branding and a consistent theme for a current business, (4) create podcast episodes that communicate clear branding and a consistent theme for a current business, and (5) successfully work with a cross-functional team to complete a project. |
| Abstractor: | As Provided |
| Entry Date: | 2025 |
| Accession Number: | EJ1476059 |
| Database: | ERIC |
| Abstract: | It is important to engage students in lecture and assessment with new media while helping them build new media literacy skills. The blog and podcast are two forms of new media being widely used by organizations, businesses, and corporations that students also appreciate in the learning environment. The following unit activity asks students to work in a cross-functional team to create a branded blog and podcast effectively, learning new media literacy skills and gaining team skills along the way. It is important to engage students in lecture and assessment with new media while helping them build new media literacy skills. The blog and podcast are two forms of new media being widely used by organizations, businesses, and corporations that students also appreciate in the learning environment. The following unit activity asks students to work in a cross-functional team to create a branded blog and podcast effectively, learning new media literacy skills and gaining team skills along the way. Courses: Organizational, business, and corporate communication; could be adapted for health communication, public relations, mass communication, small group, and public speaking Organizational, business, and corporate communication; could be adapted for health communication, public relations, mass communication, small group, and public speaking. Outcomes: By the end of the unit, students should be able to (1) explain the purpose of using blogs and podcasts as a communication strategy in organizational/corporate messaging, (2) examine current blog and podcast trends to discuss and apply in cross-functional teamwork, (3) compose three blog posts that communicate clear branding and a consistent theme for a current business, (4) create podcast episodes that communicate clear branding and a consistent theme for a current business, and (5) successfully work with a cross-functional team to complete a project. By the end of the unit, students should be able to (1) explain the purpose of using blogs and podcasts as a communication strategy in organizational/corporate messaging, (2) examine current blog and podcast trends to discuss and apply in cross-functional teamwork, (3) compose three blog posts that communicate clear branding and a consistent theme for a current business, (4) create podcast episodes that communicate clear branding and a consistent theme for a current business, and (5) successfully work with a cross-functional team to complete a project. |
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| ISSN: | 1740-4622 1740-4630 |
| DOI: | 10.1080/17404622.2024.2433235 |
