Data-Driven Approaches to Reduce Survey Fatigue and Enhance Student Engagement in Surveys
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| Title: | Data-Driven Approaches to Reduce Survey Fatigue and Enhance Student Engagement in Surveys |
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| Language: | English |
| Authors: | Leah R. Halper, Erica Szeyller, Marjorie J. Freggens, Chrisse Edmunds, Erica P. Regan |
| Source: | Intersection: A Journal at the Intersection of Assessment and Learning. 2025 6(1):51-79. |
| Availability: | Association for the Assessment of Learning in Higher Education. 6844 Bardstown Road #910, Louisville, KY 40291. Tel: 502-406-8012; e-mail: info@aalhe.org; Web site: https://www.aalhe.org/intersection |
| Peer Reviewed: | Y |
| Page Count: | 29 |
| Publication Date: | 2025 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Student Surveys, Student Participation, Response Rates (Questionnaires), Marketing, Communication Strategies, College Students |
| ISSN: | 2688-7207 |
| Abstract: | The ability to gather meaningful responses and valuable data in higher education is entirely dependent on students actively participating in surveys. To explore the issue of falling response rates among college students, we tested whether attention-grabbing marketing techniques or connection-oriented communication strategies would be more effective in improving survey participation among students. We found that students in the connection-oriented experimental conditions were the most likely to open and respond to the surveys. The findings contribute to understanding how different strategies can enhance survey response rates, thereby improving the quality of data collected for institutional decision-making. |
| Abstractor: | As Provided |
| Entry Date: | 2025 |
| Accession Number: | EJ1479726 |
| Database: | ERIC |
| Abstract: | The ability to gather meaningful responses and valuable data in higher education is entirely dependent on students actively participating in surveys. To explore the issue of falling response rates among college students, we tested whether attention-grabbing marketing techniques or connection-oriented communication strategies would be more effective in improving survey participation among students. We found that students in the connection-oriented experimental conditions were the most likely to open and respond to the surveys. The findings contribute to understanding how different strategies can enhance survey response rates, thereby improving the quality of data collected for institutional decision-making. |
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| ISSN: | 2688-7207 |
