View in EDS

Data-Driven Approaches to Reduce Survey Fatigue and Enhance Student Engagement in Surveys

Saved in:
Bibliographic Details
Title: Data-Driven Approaches to Reduce Survey Fatigue and Enhance Student Engagement in Surveys
Language: English
Authors: Leah R. Halper, Erica Szeyller, Marjorie J. Freggens, Chrisse Edmunds, Erica P. Regan
Source: Intersection: A Journal at the Intersection of Assessment and Learning. 2025 6(1):51-79.
Availability: Association for the Assessment of Learning in Higher Education. 6844 Bardstown Road #910, Louisville, KY 40291. Tel: 502-406-8012; e-mail: info@aalhe.org; Web site: https://www.aalhe.org/intersection
Peer Reviewed: Y
Page Count: 29
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Student Surveys, Student Participation, Response Rates (Questionnaires), Marketing, Communication Strategies, College Students
ISSN: 2688-7207
Abstract: The ability to gather meaningful responses and valuable data in higher education is entirely dependent on students actively participating in surveys. To explore the issue of falling response rates among college students, we tested whether attention-grabbing marketing techniques or connection-oriented communication strategies would be more effective in improving survey participation among students. We found that students in the connection-oriented experimental conditions were the most likely to open and respond to the surveys. The findings contribute to understanding how different strategies can enhance survey response rates, thereby improving the quality of data collected for institutional decision-making.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1479726
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=EJ1479726
    Name: ERIC Full Text
    Category: fullText
    Text: Full Text from ERIC
Header DbId: eric
DbLabel: ERIC
An: EJ1479726
AccessLevel: 3
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Data-Driven Approaches to Reduce Survey Fatigue and Enhance Student Engagement in Surveys
– Name: Language
  Label: Language
  Group: Lang
  Data: English
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Leah+R%2E+Halper%22">Leah R. Halper</searchLink><br /><searchLink fieldCode="AR" term="%22Erica+Szeyller%22">Erica Szeyller</searchLink><br /><searchLink fieldCode="AR" term="%22Marjorie+J%2E+Freggens%22">Marjorie J. Freggens</searchLink><br /><searchLink fieldCode="AR" term="%22Chrisse+Edmunds%22">Chrisse Edmunds</searchLink><br /><searchLink fieldCode="AR" term="%22Erica+P%2E+Regan%22">Erica P. Regan</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="SO" term="%22Intersection%3A+A+Journal+at+the+Intersection+of+Assessment+and+Learning%22"><i>Intersection: A Journal at the Intersection of Assessment and Learning</i></searchLink>. 2025 6(1):51-79.
– Name: Avail
  Label: Availability
  Group: Avail
  Data: Association for the Assessment of Learning in Higher Education. 6844 Bardstown Road #910, Louisville, KY 40291. Tel: 502-406-8012; e-mail: info@aalhe.org; Web site: https://www.aalhe.org/intersection
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: Y
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 29
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 2025
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Journal Articles<br />Reports - Research
– Name: Audience
  Label: Education Level
  Group: Audnce
  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Student+Surveys%22">Student Surveys</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Participation%22">Student Participation</searchLink><br /><searchLink fieldCode="DE" term="%22Response+Rates+%28Questionnaires%29%22">Response Rates (Questionnaires)</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+Strategies%22">Communication Strategies</searchLink><br /><searchLink fieldCode="DE" term="%22College+Students%22">College Students</searchLink>
– Name: ISSN
  Label: ISSN
  Group: ISSN
  Data: 2688-7207
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The ability to gather meaningful responses and valuable data in higher education is entirely dependent on students actively participating in surveys. To explore the issue of falling response rates among college students, we tested whether attention-grabbing marketing techniques or connection-oriented communication strategies would be more effective in improving survey participation among students. We found that students in the connection-oriented experimental conditions were the most likely to open and respond to the surveys. The findings contribute to understanding how different strategies can enhance survey response rates, thereby improving the quality of data collected for institutional decision-making.
– Name: AbstractInfo
  Label: Abstractor
  Group: Ab
  Data: As Provided
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 2025
– Name: AN
  Label: Accession Number
  Group: ID
  Data: EJ1479726
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1479726
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 29
        StartPage: 51
    Subjects:
      – SubjectFull: Student Surveys
        Type: general
      – SubjectFull: Student Participation
        Type: general
      – SubjectFull: Response Rates (Questionnaires)
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Communication Strategies
        Type: general
      – SubjectFull: College Students
        Type: general
    Titles:
      – TitleFull: Data-Driven Approaches to Reduce Survey Fatigue and Enhance Student Engagement in Surveys
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Leah R. Halper
      – PersonEntity:
          Name:
            NameFull: Erica Szeyller
      – PersonEntity:
          Name:
            NameFull: Marjorie J. Freggens
      – PersonEntity:
          Name:
            NameFull: Chrisse Edmunds
      – PersonEntity:
          Name:
            NameFull: Erica P. Regan
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-electronic
              Value: 2688-7207
          Numbering:
            – Type: volume
              Value: 6
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Intersection: A Journal at the Intersection of Assessment and Learning
              Type: main
ResultId 1