The Effect of Novelty and Usefulness on Creative Idea Adoption: An S-Shaped Relationships

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Title: The Effect of Novelty and Usefulness on Creative Idea Adoption: An S-Shaped Relationships
Language: English
Authors: Mingchuan Yu, Xiaotong Liu, Greg G. Wang, Han Lin (ORCID 0000-0001-5136-5059), Yan Liu
Source: Journal of Creative Behavior. 2025 59(3).
Availability: Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Peer Reviewed: Y
Page Count: 15
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Novelty (Stimulus Dimension), Creativity, Adoption (Ideas)
DOI: 10.1002/jocb.70059
ISSN: 0022-0175
2162-6057
Abstract: Informed by the prospect theory, we investigated how perceptions of creative idea attributes, novelty versus usefulness, relate to the likelihood that those ideas will be adopted by using multi-source and multi-wave data. The findings indicate a positive association between usefulness and idea adoption, and an S-shaped association between novelty and idea adoption. Moreover, there is a linear positive relationship between novelty and adoption when usefulness is low; however, novelty is unrelated to idea adoption when usefulness is high. We discuss implications for research and practice, note limitations such as potential nested data issues and range restriction, and propose future research directions.
Abstractor: As Provided
Notes: https://osf.io/bfng3
Entry Date: 2025
Accession Number: EJ1482941
Database: ERIC
FullText Text:
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PubType: Academic Journal
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  Data: The Effect of Novelty and Usefulness on Creative Idea Adoption: An S-Shaped Relationships
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  Data: <searchLink fieldCode="AR" term="%22Mingchuan+Yu%22">Mingchuan Yu</searchLink><br /><searchLink fieldCode="AR" term="%22Xiaotong+Liu%22">Xiaotong Liu</searchLink><br /><searchLink fieldCode="AR" term="%22Greg+G%2E+Wang%22">Greg G. Wang</searchLink><br /><searchLink fieldCode="AR" term="%22Han+Lin%22">Han Lin</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-5136-5059">0000-0001-5136-5059</externalLink>)<br /><searchLink fieldCode="AR" term="%22Yan+Liu%22">Yan Liu</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Journal+of+Creative+Behavior%22"><i>Journal of Creative Behavior</i></searchLink>. 2025 59(3).
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  Data: Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
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  Data: Y
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  Data: 15
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  Data: 2025
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  Data: Journal Articles<br />Reports - Research
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  Data: <searchLink fieldCode="DE" term="%22Novelty+%28Stimulus+Dimension%29%22">Novelty (Stimulus Dimension)</searchLink><br /><searchLink fieldCode="DE" term="%22Creativity%22">Creativity</searchLink><br /><searchLink fieldCode="DE" term="%22Adoption+%28Ideas%29%22">Adoption (Ideas)</searchLink>
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  Data: 10.1002/jocb.70059
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  Data: 0022-0175<br />2162-6057
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  Label: Abstract
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  Data: Informed by the prospect theory, we investigated how perceptions of creative idea attributes, novelty versus usefulness, relate to the likelihood that those ideas will be adopted by using multi-source and multi-wave data. The findings indicate a positive association between usefulness and idea adoption, and an S-shaped association between novelty and idea adoption. Moreover, there is a linear positive relationship between novelty and adoption when usefulness is low; however, novelty is unrelated to idea adoption when usefulness is high. We discuss implications for research and practice, note limitations such as potential nested data issues and range restriction, and propose future research directions.
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  Data: https://osf.io/bfng3
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  Data: 2025
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