Rethinking Sales Education: Aligning Curriculum with the Evolving Sales Landscape and Student Expectations
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| Title: | Rethinking Sales Education: Aligning Curriculum with the Evolving Sales Landscape and Student Expectations |
|---|---|
| Language: | English |
| Authors: | Christine Lai Bennejean (ORCID |
| Source: | Journal of Marketing Education. 2025 47(3):252-257. |
| Availability: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 6 |
| Publication Date: | 2025 |
| Document Type: | Journal Articles Reports - Descriptive |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Sales Occupations, Business Education, Curriculum Design, College Students, Student Characteristics, Teaching Methods, Salesmanship, Educational Change, Alignment (Education), Labor Needs, Occupational Aspiration |
| DOI: | 10.1177/02734753251362880 |
| ISSN: | 0273-4753 1552-6550 |
| Abstract: | This special issue responds to the call for renewed attention to sales curriculum design by examining three intersecting trends: the rapid transformation of the sales profession, the evolving characteristics of today's college students, and the widening gap between traditional university teaching methods and the demands of contemporary sales practice. We encourage teacher-scholars to continue reimagining sales education--drawing on cross-disciplinary insights and experiential approaches--to better align with both industry needs and student aspirations in an increasingly dynamic and human-centered marketplace. |
| Abstractor: | As Provided |
| Entry Date: | 2025 |
| Accession Number: | EJ1488973 |
| Database: | ERIC |
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| Abstract: | This special issue responds to the call for renewed attention to sales curriculum design by examining three intersecting trends: the rapid transformation of the sales profession, the evolving characteristics of today's college students, and the widening gap between traditional university teaching methods and the demands of contemporary sales practice. We encourage teacher-scholars to continue reimagining sales education--drawing on cross-disciplinary insights and experiential approaches--to better align with both industry needs and student aspirations in an increasingly dynamic and human-centered marketplace. |
|---|---|
| ISSN: | 0273-4753 1552-6550 |
| DOI: | 10.1177/02734753251362880 |
