Effects of Objective and Perceived Burden on Response Quality in Web Surveys

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Bibliographic Details
Title: Effects of Objective and Perceived Burden on Response Quality in Web Surveys
Language: English
Authors: Tanja Kunz (ORCID 0000-0001-8460-2583), Tobias Gummer (ORCID 0000-0001-6469-7802)
Source: International Journal of Social Research Methodology. 2025 28(4):385-395.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 11
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Foreign Countries, Online Surveys, Response Rates (Questionnaires), Questionnaires, Response Style (Tests), Sequential Approach, Serial Ordering, Responsibility, Test Validity, Research Problems
Geographic Terms: Germany
DOI: 10.1080/13645579.2024.2393795
ISSN: 1364-5579
1464-5300
Abstract: Respondent burden is considered a decisive factor affecting response quality in web surveys. To investigate the objective and perceived burden on web survey respondents and its effects on response quality, we conducted a web survey among members of a German online access panel using a questionnaire with a completely randomized question order and measures of perceived burden at four time points. We found that perceived burden increased only slightly during the survey, suggesting that objective burden--as measured by the position of a question in the questionnaire--has a modest impact on the level of perceived burden. Although the position of a question in the questionnaire also had little effect on response quality, higher perceived burden consistently resulted in lower response quality.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1495786
Database: ERIC
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Description
Abstract:Respondent burden is considered a decisive factor affecting response quality in web surveys. To investigate the objective and perceived burden on web survey respondents and its effects on response quality, we conducted a web survey among members of a German online access panel using a questionnaire with a completely randomized question order and measures of perceived burden at four time points. We found that perceived burden increased only slightly during the survey, suggesting that objective burden--as measured by the position of a question in the questionnaire--has a modest impact on the level of perceived burden. Although the position of a question in the questionnaire also had little effect on response quality, higher perceived burden consistently resulted in lower response quality.
ISSN:1364-5579
1464-5300
DOI:10.1080/13645579.2024.2393795