Swap Up: Four Years of Behavior Change through Adolescent Nutrition Education in Oklahoma
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| Title: | Swap Up: Four Years of Behavior Change through Adolescent Nutrition Education in Oklahoma |
|---|---|
| Language: | English |
| Authors: | Dana E. Wagner (ORCID |
| Source: | Health Education & Behavior. 2026 53(3):237-248. |
| Availability: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 12 |
| Publication Date: | 2026 |
| Document Type: | Journal Articles Reports - Research |
| Descriptors: | Behavior Change, Nutrition Instruction, Adolescents, Program Effectiveness, Predictor Variables, Technology Integration, Social Media, Public Health, Health Behavior, Eating Habits |
| Geographic Terms: | Oklahoma |
| DOI: | 10.1177/10901981251377064 |
| ISSN: | 1090-1981 1552-6127 |
| Abstract: | Oklahoma Tobacco Settlement Endowment Trust's youth nutrition education campaign, Swap Up, is designed to provide Oklahoma adolescents (13-18 years old) with accessible and actionable information to make healthy daily nutrition choices. Four years of online survey data (n = 856) and a subset of longitudinal responses (n = 295) were analyzed to assess the campaign's reach, resonance, and related nutrition-supporting beliefs and behaviors. A majority of participants reported aided campaign awareness (75%) and at least one form of digital engagement with campaign content (70%). A series of linear mixed-effects models with the full sample and longitudinal subsample demonstrated that digital engagement consistently predicted positive receptivity, nutritional beliefs, and nutritional behaviors and intentions. Aided campaign awareness, without digital engagement, was not a consistent predictor of campaign outcomes. A social and digital engagement-focused creative and media strategy was key to the success of Swap Up, highlighting the critical role of digital strategies in promoting nutrition-supporting, healthier beliefs and behaviors among an adolescent audience. |
| Abstractor: | As Provided |
| Entry Date: | 2026 |
| Accession Number: | EJ1504370 |
| Database: | ERIC |
| Abstract: | Oklahoma Tobacco Settlement Endowment Trust's youth nutrition education campaign, Swap Up, is designed to provide Oklahoma adolescents (13-18 years old) with accessible and actionable information to make healthy daily nutrition choices. Four years of online survey data (n = 856) and a subset of longitudinal responses (n = 295) were analyzed to assess the campaign's reach, resonance, and related nutrition-supporting beliefs and behaviors. A majority of participants reported aided campaign awareness (75%) and at least one form of digital engagement with campaign content (70%). A series of linear mixed-effects models with the full sample and longitudinal subsample demonstrated that digital engagement consistently predicted positive receptivity, nutritional beliefs, and nutritional behaviors and intentions. Aided campaign awareness, without digital engagement, was not a consistent predictor of campaign outcomes. A social and digital engagement-focused creative and media strategy was key to the success of Swap Up, highlighting the critical role of digital strategies in promoting nutrition-supporting, healthier beliefs and behaviors among an adolescent audience. |
|---|---|
| ISSN: | 1090-1981 1552-6127 |
| DOI: | 10.1177/10901981251377064 |
