Beyond Advertising: How to Choose Materials for Review and Purchase.
Saved in:
| Title: | Beyond Advertising: How to Choose Materials for Review and Purchase. |
|---|---|
| Language: | English |
| Authors: | Singer, Marc G., Pass, Barbara H. |
| Source: | Academic Therapy. Jan 1982 17(3):323-327. |
| Peer Reviewed: | N |
| Page Count: | 5 |
| Publication Date: | 1982 |
| Intended Audience: | Practitioners |
| Document Type: | Journal Articles Guides - Classroom - Teacher |
| Descriptors: | Disabilities, Elementary Secondary Education, Instructional Materials, Media Selection |
| Abstract: | The article points out ways in which special education teachers can use advertising techniques to select curriculum materials. Suggested criteria include the product's design and image, testimonials, promise and benefits, newness and novelty, headlines, brand names and companies, and pricing. A checklist of nine questions for material evaluation is offered. (CL) |
| Journal Code: | CIJJUL1982 |
| Entry Date: | 1982 |
| Accession Number: | EJ259588 |
| Database: | ERIC |
| Abstract: | The article points out ways in which special education teachers can use advertising techniques to select curriculum materials. Suggested criteria include the product's design and image, testimonials, promise and benefits, newness and novelty, headlines, brand names and companies, and pricing. A checklist of nine questions for material evaluation is offered. (CL) |
|---|
