Education in Business Etiquette: Attitudes of Marketing Professionals.
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| Title: | Education in Business Etiquette: Attitudes of Marketing Professionals. |
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| Language: | English |
| Authors: | Schaffer, Burton F. |
| Source: | Journal of Education for Business. Jul-Aug 1993 68(6):330-333. |
| Peer Reviewed: | Y |
| Page Count: | 4 |
| Publication Date: | 1993 |
| Document Type: | Reports - Research Journal Articles |
| Descriptors: | Business Administration Education, Business Communication, Course Content, Higher Education, Interpersonal Relationship, Marketing |
| ISSN: | 0883-2323 |
| Abstract: | Of the 200 respondents to a survey of 400 marketing professions, 40% believed the business etiquette skills of college graduates had worsened, only 24% had received etiquette training in the workplace, and 80% thought business etiquette should be part of the business school curriculum. (SK) |
| Entry Date: | 1994 |
| Accession Number: | EJ468139 |
| Database: | ERIC |
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| Abstract: | Of the 200 respondents to a survey of 400 marketing professions, 40% believed the business etiquette skills of college graduates had worsened, only 24% had received etiquette training in the workplace, and 80% thought business etiquette should be part of the business school curriculum. (SK) |
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| ISSN: | 0883-2323 |
