Visits, Hits, Caching and Counting on the World Wide Web: Old Wine in New Bottles?
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| Title: | Visits, Hits, Caching and Counting on the World Wide Web: Old Wine in New Bottles? |
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| Language: | English |
| Authors: | Berthon, Pierre, Pitt, Leyland, Prendergast, Gerard |
| Source: | Internet Research. 1997 7(1):5-8. |
| Peer Reviewed: | Y |
| Page Count: | 4 |
| Publication Date: | 1997 |
| Document Type: | Journal Articles Reports - Descriptive |
| Descriptors: | Computer Software, Information Retrieval, Marketing, Models, Research Problems, Statistics, Use Studies, World Wide Web |
| ISSN: | 1066-2243 |
| Abstract: | Although web browser caching speeds up retrieval, reduces network traffic, and decreases the load on servers and browser's computers, an unintended consequence for marketing research is that Web servers undercount hits. This article explores counting problems, caching, proxy servers, trawler software and presents a series of correction factors based on the hierarchy of effects model. (PEN) |
| Entry Date: | 1998 |
| Accession Number: | EJ561490 |
| Database: | ERIC |
| Abstract: | Although web browser caching speeds up retrieval, reduces network traffic, and decreases the load on servers and browser's computers, an unintended consequence for marketing research is that Web servers undercount hits. This article explores counting problems, caching, proxy servers, trawler software and presents a series of correction factors based on the hierarchy of effects model. (PEN) |
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| ISSN: | 1066-2243 |
