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Visits, Hits, Caching and Counting on the World Wide Web: Old Wine in New Bottles?

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Title: Visits, Hits, Caching and Counting on the World Wide Web: Old Wine in New Bottles?
Language: English
Authors: Berthon, Pierre, Pitt, Leyland, Prendergast, Gerard
Source: Internet Research. 1997 7(1):5-8.
Peer Reviewed: Y
Page Count: 4
Publication Date: 1997
Document Type: Journal Articles
Reports - Descriptive
Descriptors: Computer Software, Information Retrieval, Marketing, Models, Research Problems, Statistics, Use Studies, World Wide Web
ISSN: 1066-2243
Abstract: Although web browser caching speeds up retrieval, reduces network traffic, and decreases the load on servers and browser's computers, an unintended consequence for marketing research is that Web servers undercount hits. This article explores counting problems, caching, proxy servers, trawler software and presents a series of correction factors based on the hierarchy of effects model. (PEN)
Entry Date: 1998
Accession Number: EJ561490
Database: ERIC
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  Data: Although web browser caching speeds up retrieval, reduces network traffic, and decreases the load on servers and browser's computers, an unintended consequence for marketing research is that Web servers undercount hits. This article explores counting problems, caching, proxy servers, trawler software and presents a series of correction factors based on the hierarchy of effects model. (PEN)
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