University Image: The Benefits of Assessment and Modeling.
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| Title: | University Image: The Benefits of Assessment and Modeling. |
|---|---|
| Language: | English |
| Authors: | Landrum, R. Eric, Turrisi, Rob, Harless, Clayton |
| Source: | Journal of Marketing for Higher Education. 1999 9(1):53-68. |
| Peer Reviewed: | Y |
| Page Count: | 16 |
| Publication Date: | 1999 |
| Document Type: | Journal Articles Reports - Research |
| Descriptors: | College Choice, Higher Education, Institutional Research, Parent Influence, Public Opinion, Reputation, Student Recruitment, Surveys |
| ISSN: | 0884-1241 |
| Abstract: | Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the impact of institutional image. (Author/MSE) |
| Entry Date: | 1999 |
| Accession Number: | EJ582038 |
| Database: | ERIC |
| Abstract: | Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the impact of institutional image. (Author/MSE) |
|---|---|
| ISSN: | 0884-1241 |
