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University Image: The Benefits of Assessment and Modeling.

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Bibliographic Details
Title: University Image: The Benefits of Assessment and Modeling.
Language: English
Authors: Landrum, R. Eric, Turrisi, Rob, Harless, Clayton
Source: Journal of Marketing for Higher Education. 1999 9(1):53-68.
Peer Reviewed: Y
Page Count: 16
Publication Date: 1999
Document Type: Journal Articles
Reports - Research
Descriptors: College Choice, Higher Education, Institutional Research, Parent Influence, Public Opinion, Reputation, Student Recruitment, Surveys
ISSN: 0884-1241
Abstract: Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the impact of institutional image. (Author/MSE)
Entry Date: 1999
Accession Number: EJ582038
Database: ERIC
FullText Text:
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  Data: <searchLink fieldCode="SO" term="%22Journal+of+Marketing+for+Higher+Education%22"><i>Journal of Marketing for Higher Education</i></searchLink>. 1999 9(1):53-68.
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  Data: Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the impact of institutional image. (Author/MSE)
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      – Text: English
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        PageCount: 16
        StartPage: 53
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      – SubjectFull: College Choice
        Type: general
      – SubjectFull: Higher Education
        Type: general
      – SubjectFull: Institutional Research
        Type: general
      – SubjectFull: Parent Influence
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      – SubjectFull: Public Opinion
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      – SubjectFull: Reputation
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      – SubjectFull: Student Recruitment
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      – SubjectFull: Surveys
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