A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report.
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| Title: | A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report. |
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| Language: | English |
| Authors: | Holdford, David A., Stratton, Timothy P. |
| Source: | American Journal of Pharmaceutical Education. p41S-47S Win 2000 64:41. |
| Peer Reviewed: | Y |
| Publication Date: | 2000 |
| Document Type: | Journal Articles Reports - Descriptive |
| Descriptors: | Graduate Students, Graduate Study, Marketing, Pharmaceutical Education, Student Recruitment |
| ISSN: | 0002-9459 |
| Abstract: | Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students appropriate for pharmacy graduate education, promotional strategies, and assessment of marketing strategies. (EV) |
| Entry Date: | 2001 |
| Accession Number: | EJ626627 |
| Database: | ERIC |
| Abstract: | Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students appropriate for pharmacy graduate education, promotional strategies, and assessment of marketing strategies. (EV) |
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| ISSN: | 0002-9459 |
