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A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report.

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Title: A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report.
Language: English
Authors: Holdford, David A., Stratton, Timothy P.
Source: American Journal of Pharmaceutical Education. p41S-47S Win 2000 64:41.
Peer Reviewed: Y
Publication Date: 2000
Document Type: Journal Articles
Reports - Descriptive
Descriptors: Graduate Students, Graduate Study, Marketing, Pharmaceutical Education, Student Recruitment
ISSN: 0002-9459
Abstract: Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students appropriate for pharmacy graduate education, promotional strategies, and assessment of marketing strategies. (EV)
Entry Date: 2001
Accession Number: EJ626627
Database: ERIC
FullText Text:
  Availability: 0
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PubType: Academic Journal
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  Data: A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report.
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  Data: <searchLink fieldCode="SO" term="%22American+Journal+of+Pharmaceutical+Education%22"><i>American Journal of Pharmaceutical Education</i></searchLink>. p41S-47S Win 2000 64:41.
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  Data: 0002-9459
– Name: Abstract
  Label: Abstract
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  Data: Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students appropriate for pharmacy graduate education, promotional strategies, and assessment of marketing strategies. (EV)
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        StartPage: 41
    Subjects:
      – SubjectFull: Graduate Students
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      – SubjectFull: Graduate Study
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Pharmaceutical Education
        Type: general
      – SubjectFull: Student Recruitment
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      – TitleFull: A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report.
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            NameFull: Holdford, David A.
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            NameFull: Stratton, Timothy P.
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              Y: 2000
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              Value: 64
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            – TitleFull: American Journal of Pharmaceutical Education
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