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Social media strategy for online service brands.

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Bibliographic Details
Title: Social media strategy for online service brands.
Authors: Mills, Adam J.1 (AUTHOR) adamm@sfu.ca, Plangger, Kirk2 (AUTHOR)
Source: Service Industries Journal. Jul2015, Vol. 35 Issue 10, p521-536. 16p. 2 Diagrams.
Database: Hospitality & Tourism Complete
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ISSN:02642069
DOI:10.1080/02642069.2015.1043277