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Social media strategy for online service brands.

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Bibliographic Details
Title: Social media strategy for online service brands.
Authors: Mills, Adam J.1 (AUTHOR) adamm@sfu.ca, Plangger, Kirk2 (AUTHOR)
Source: Service Industries Journal. Jul2015, Vol. 35 Issue 10, p521-536. 16p. 2 Diagrams.
Database: Hospitality & Tourism Complete
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PubType: Academic Journal
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RecordInfo BibRecord:
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        Value: 10.1080/02642069.2015.1043277
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 521
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              Text: Jul2015
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              Y: 2015
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