Marketing Experiencial en FITUR: Análisis de dos destinos competidores, Islas Canarias e Islas Baleares.
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| Title: | Marketing Experiencial en FITUR: Análisis de dos destinos competidores, Islas Canarias e Islas Baleares. |
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| Alternate Title: | Experiential Marketing in FITUR: Analysis of two destinies competitors, Canary and Baleares Islands. |
| Authors: | Jiménez Barreto, Jano1 janojimnezbarreto@gmail.com, Campo Martínez, Sara1 sara.campo@uam.es |
| Source: | Pasos: Revista de Turismo y Patrimonio Cultural. ene2016, Vol. 14 Issue 1, p75-91. 17p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 2529959X |
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| DOI: | 10.25145/j.pasos.2016.14.005 |
