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Marketing Experiencial en FITUR: Análisis de dos destinos competidores, Islas Canarias e Islas Baleares.

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Title: Marketing Experiencial en FITUR: Análisis de dos destinos competidores, Islas Canarias e Islas Baleares.
Alternate Title: Experiential Marketing in FITUR: Analysis of two destinies competitors, Canary and Baleares Islands.
Authors: Jiménez Barreto, Jano1 janojimnezbarreto@gmail.com, Campo Martínez, Sara1 sara.campo@uam.es
Source: Pasos: Revista de Turismo y Patrimonio Cultural. ene2016, Vol. 14 Issue 1, p75-91. 17p.
Database: Hospitality & Tourism Complete
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        Value: 10.25145/j.pasos.2016.14.005
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      – Code: spa
        Text: Spanish
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        PageCount: 17
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      – TitleFull: Marketing Experiencial en FITUR: Análisis de dos destinos competidores, Islas Canarias e Islas Baleares.
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