Marketing Experiencial en FITUR: Análisis de dos destinos competidores, Islas Canarias e Islas Baleares.
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| Title: | Marketing Experiencial en FITUR: Análisis de dos destinos competidores, Islas Canarias e Islas Baleares. |
|---|---|
| Alternate Title: | Experiential Marketing in FITUR: Analysis of two destinies competitors, Canary and Baleares Islands. |
| Authors: | Jiménez Barreto, Jano1 janojimnezbarreto@gmail.com, Campo Martínez, Sara1 sara.campo@uam.es |
| Source: | Pasos: Revista de Turismo y Patrimonio Cultural. ene2016, Vol. 14 Issue 1, p75-91. 17p. |
| Database: | Hospitality & Tourism Complete |
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